Brand Tone

Technical, value-oriented, and reassuring, aiming for expertise and approachability. Currently, execution is inconsistent and unprofessional due to linguistic mix.

Brand Values

• •Specialization
• •Accessibility
• •Portability & Convenience
• •Value for Money
• •Customer Satisfaction

Best Practices

• •Unify Brand Language: Commit to a single primary language for the target market (e.g., English for jedees.com). Ensure every element—from product descriptions and checkout pages to error messages and legal policies—is professionally translated and localized. Maintain the French-language jedeeshop.be or a dedicated /fr section for the French-speaking audience.
• •Consolidate Brand Name and Domains: Choose one brand name ("Jedee's" or "Jedeeshop") and use it consistently across all platforms. Consolidate different domains to redirect to a single, primary website to avoid customer confusion and build domain authority.
• •Establish a Cohesive Social Media Presence: Create official brand pages on Instagram, Facebook, and TikTok under the chosen brand name. Use these platforms to showcase the projectors in various real-world scenarios (backyard movies, gaming, presentations) and share user-generated content to build social proof.
• •Define and Document a Clear Brand Voice: Create a simple brand style guide that defines the tone of voice (e.g., "Expert but accessible," "Enthusiastic and fun," or "Sleek and minimalist"). Ensure all copy, from website text to customer service emails, adheres to this voice.
• •Actively Solicit and Showcase Genuine Reviews: Instead of just displaying a number, integrate a reputable third-party review platform (like Trustpilot or Yotpo) to collect and display authentic customer feedback. Feature positive reviews and user photos/videos prominently on product pages and social media.

Social Perception

Low public profile, largely perceived as obscure, possibly a small or dropshipping operation with a French origin. Inconsistencies in language and domains can raise wariness. The Jedeeshop YouTube channel appears more established and credible.

Copy Examples

• •Your entire stadium fits in your backpack. The Jedee's Mini 5K Projector delivers every detail of the game in stunning HD on a massive 120-inch screen. Ultra-portable, endlessly powerful. Don't just watch the game—live it. #HomeCinema #GameDay
• •Transform any room into your personal cinema. The Jedee's MH5K projector offers brilliant Full HD clarity and seamless wireless streaming from all your favorite apps. With automatic keystone correction and built-in Android, your perfect picture is always just seconds away. Setup is simple. The experience is unforgettable.
• •Subject: The Ultimate Movie Night Is One Click Away. Get everything you need for an epic cinematic experience with our complete Performance Kit. It includes the powerful Mini 5K Projector, a fully adjustable tripod, and our immersive Duo Bluetooth Speakers. It’s compact, easy to set up, and ready to go wherever you are. Save 25% when you buy the bundle today.
• •Jedee's: Portable Cinema, Perfected. Experience breathtaking HD projection from a device that fits in the palm of your hand. Specialist in portable projectors since 2018.
• •Still thinking about it? Don't let a small space limit your big-screen dreams. The Jedee's projector is engineered for clarity, portability, and simplicity. With our 30-day satisfaction guarantee, your only risk is missing out. Bring the cinema home.