Brand Tone

Sophisticated, Knowledgeable, Passionate, Approachable

Brand Values

• •Quality & Excellence
• •Heritage & Tradition
• •Expertise & Education
• •Customer Experience
• •Discovery & Curation

Best Practices

• •Develop a Brand Voice Guide: Create a comprehensive document detailing the brand's tone (sophisticated, knowledgeable, passionate), a specific vocabulary list (words to use/avoid), grammar preferences, and style examples. This ensures everyone writing for the brand is aligned.
• •Prioritize "Show, Don't Just Tell": Instead of simply stating "high quality," describe the elements that make it so – the meticulous harvesting, the aging process, the unique terroir, the master distiller's touch. Use evocative language that appeals to the senses.
• •Maintain an Educational Stance: Infuse copy with interesting facts, tasting notes, pairing suggestions, or historical context. This reinforces the brand's expertise and adds value for the customer beyond just the product itself.
• •Adapt to the Platform, Not the Persona: While the level of formality might shift slightly (e.g., Instagram might be slightly more conversational than a formal press release), the core brand personality – sophisticated, expert, passionate – should remain consistent across all channels.
• •Review and Refine Regularly: Periodically audit website copy, social media posts, and marketing materials to ensure they still accurately reflect the desired brand tone and values. Language evolves, and so can brand nuances, so consistency requires ongoing attention.

Social Perception

Trusted & Reputable, Premium & High-End, Knowledgeable Resource, Associated with Fine Experiences

Copy Examples

• •Website Homepage Banner: "Discover a Legacy of Taste. Explore our curated collection of the world's finest wines and spirits, each bottle with a story to tell."
• •Instagram Post (New Wine Arrival): "Unveiling the [Wine Name] from [Region]. Experience the rich heritage and meticulous craftsmanship in every sip. Notes of [flavour 1], [flavour 2], and a whisper of [flavour 3] await your palate. Link in bio to explore. #FineWine #NewArrival #JebsenWinesAndSpirits #WineLovers #LuxuryWine"
• •Facebook Event Promotion (Wine Tasting): "Join our resident sommelier for an exclusive evening exploring the diverse terroirs of Bordeaux. Deepen your appreciation and refine your palate as we taste five exceptional wines. Limited seats available. Register here: [Link]. #WineTasting #BordeauxWine #JebsenEvents #WineEducation #FineSpirits"
• •Email Newsletter Subject Line: "Unlock the Secrets of [Specific Spirit, e.g., Single Malt Scotch]" Email Body Snippet: "Dear [Customer Name], Journey with us into the heart of [Region, e.g., Speyside]. Our latest guide delves into the time-honored traditions and distinctive character of [Specific Spirit]. Plus, discover our handpicked selection to begin your own exploration. Read more & Shop now: [Link]"
• •Product Description (Premium Spirit): "Crafted with generations of expertise, [Spirit Name] offers an unparalleled tasting experience. Distilled in [Location/Method], its complex profile features [aroma 1], [taste 1], and a lingering [finish description]. A testament to the art of distillation, perfect for the discerning connoisseur. #PremiumSpirits #Craftsmanship #Luxury #JebsenSelection"