Brand Tone

Sophisticated & Premium, Knowledgeable & Authoritative, Approachable & Engaging, Heritage-Driven

Brand Values

• •Quality & Excellence
• •Partnership
• •Heritage & Trust
• •Customer-Centricity
• •Diversification & Innovation
• •Sustainability & Responsibility

Best Practices

• •Emphasize Heritage & Expertise: Subtly weave in the company's long-standing history and deep knowledge of the wine and spirits world.
• •Use Evocative & Sensory Language: Describe the tasting notes, origins, and craftsmanship in a way that appeals to the senses and paints a picture of quality and enjoyment.
• •Maintain a Premium yet Accessible Voice: While highlighting the exclusivity of certain brands, ensure the overall tone welcomes both experienced buyers and those newer to fine beverages.
• •Focus on the Experience, Not Just the Product: Frame the enjoyment of wine and spirits as part of a lifestyle, a celebration, or a journey of discovery.
• •Showcase Partnerships & Curation: Highlight the careful selection process and the esteemed brands within the portfolio, reinforcing trust and quality.

Social Perception

Respected & Established Leader, Provider of Premium Products, Knowledgeable Source, Committed to Growth & Adaptation

Copy Examples

• •Headline: Discover Your Next Signature Sip. Body: For over 30 years, Jebsen Wines & Spirits has curated a world of exceptional tastes. Explore our collection of iconic wineries and artisanal distilleries, each bottle with a story to tell. Elevate your moments.
• •Headline: The Art of Celebration, Bottled. Body: From the rolling vineyards of Tuscany to the historic cellars of Champagne, we bring you the finest expressions of global craftsmanship. Find the perfect pairing for your next special occasion with expert guidance from Jebsen.
• •Headline: Beyond the Label: A Journey into Flavor. Body: We believe wine is more than a drink; it's an experience. Join the Jebsen community and uncover the nuances of aroma, a taste, and terroir. Your adventure in fine beverages starts here.
• •Headline: Crafted with Passion, Delivered with Pride. Body: Jebsen Wines & Spirits: A legacy of quality since 1991. We partner with the world's most esteemed producers and invest in our own estates to ensure every bottle meets our exacting standards. Experience the Jebsen difference.
• •Headline: Uncork Excellence. Explore Our Curated Collections. Body: Whether you're a seasoned connoisseur or new to the world of fine wines and spirits, our expertly selected range offers something for every palate. Let us guide you to your new favorite.