Brand Tone

Professional, Elegant, and Aspirational.

Brand Values

• •Danish Design & Heritage
• •Quality Craftsmanship
• •Family & Passion
• •Empowerment & Self-Expression
• •Partnership

Best Practices

• •Lead with Design and Quality: Always start with the core value proposition. Phrases like "Danish Design," "Handmade Craftsmanship," and "High-Quality Materials" should be consistently present in brand communication.
• •Weave in the "Why": Don't just sell a product; sell the emotion behind it. Connect each collection to a core concept (e.g., "empowerment," "self-expression," "nature's soul"). This provides a stronger narrative for B2B partners to use.
• •Maintain a Professional & Elegant Vocabulary: Use a refined word bank. Swap "nice" for "elegant," "things" for "pieces," and "buy" for "invest" or "curate." The language should mirror the minimalist aesthetic of the jewellery.
• •Speak Partner-to-Partner: Address B2B clients as valued partners. Use language that focuses on mutual success, such as "Offer your customers," "Elevate your collection," and "Grow with us." This builds a collaborative, not just transactional, relationship.
• •Ensure Visual and Textual Harmony: Every piece of copy should match the visual identity. If the image is minimalist and clean, the text should be concise, elegant, and have plenty of white space. Avoid cluttered or overly casual language that would clash with the sophisticated visuals.

Social Perception

The perception of Jeberg Jewellery B2B is that of a reliable and high-quality supplier of modern, Scandinavian-style jewellery. For B2B Clients (Retailers): The brand is perceived as professional, design-led, and on-trend. Retailers are likely attracted to the strong brand story (Danish, family-run), the quality of the product, and the clear, aspirational marketing concepts that they can easily adopt in their own stores. The secure B2B portal reinforces an image of exclusivity and professionalism. For the Public (End Consumers): While the B2B nature means direct public interaction is limited, the perception is shaped through retailer websites and the brand's own social media. Here, it is seen as a desirable, contemporary jewellery brand offering elegant and meaningful pieces. The focus on self-love and empowerment resonates well with modern consumer values.

Copy Examples

• •For a LinkedIn Post targeting new retailers: Headline: Partner with Purpose. Stock Jewellery That Sells Itself. Body: At Jeberg Jewellery, we blend timeless Danish design with meaningful storytelling. Our handmade collections, crafted from sterling silver and 14k gold, are designed to empower and inspire. Offer your customers more than an accessory—offer them a story. Request B2B access to our new 'Soul of Nature' collection today. #JebergJewellery #B2B #DanishDesign #JewelryWholesale #RetailPartnership
• •For an Instagram Post showcasing a new collection: Image: A minimalist, high-fashion shot of a model wearing a necklace from the "I AM ME" collection. Caption: Elegance is an attitude. Our 'I AM ME' collection, designed in Denmark and handcrafted with passion. For our retail partners, this is more than jewellery; it’s a statement of individuality for your customers. #ScandinavianDesign #HandmadeJewellery #JebergB2B #JewelleryDesign
• •Headline for a B2B Email Newsletter: Subject: Inside Look: The Craftsmanship Behind Our Bestsellers Preview Text: Discover the quality and passion your customers will fall in love with.
• •Product Description for a B2B catalogue: Product: Self-Love Earring Description: A tangible reminder of inner strength. The 'Self-Love' earring is handcrafted from 14k gold-plated sterling silver, designed by Hanne and Anne Sofie Jeberg. Its fluid, organic shape offers a touch of understated elegance. A bestselling piece that carries a powerful message of empowerment for the modern woman. Material: Sterling 925 Silver, 14k Gold Plating.
• •Website Banner copy for the B2B portal: Text: Curated for Your Success. Explore the AW24 Collections and Inspire Your Customers.