Brand Tone

Authentic, Stylish/Fashion-Forward, Unique/Individualistic, Conscious/Sustainable, Approachable & Passionate

Brand Values

• •Individuality & Self-Expression
• •Sustainability & Conscious Consumption
• •Quality & Craftsmanship
• •Authenticity
• •Style & Aesthetics

Best Practices

• •Develop a Brand Voice Guide: Even a simple one, outlining key adjectives (e.g., authentic, stylish, conscious, unique, passionate) and a "we are/we are not" list (e.g., "We are storytellers," "We are not fast fashion").
• •Focus on "Unique" and "Story": Consistently emphasize what makes each piece special – its history, its reworked details, its one-of-a-kind nature.
• •Weave in Sustainability Naturally: Talk about "reworked," "giving new life," "conscious choice," rather than just generic eco-buzzwords. Show, don't just tell, the sustainable aspect.
• •Use Fashion-Forward but Accessible Language: Appeal to a stylish audience without being overly exclusive or using overly technical jargon. Keep it inspiring and relatable.
• •Maintain Consistency Across Platforms: While the style of content may vary (e.g., TikTok vs. website), the core brand voice and values should remain consistent. The playful tone on TikTok should still feel like it's coming from the same brand that writes the more descriptive website copy.

Social Perception

Niche & Trendy, Sustainable Choice, Fashion-Savvy, Community-Oriented, Curated and Exclusive

Copy Examples

• •Instagram Post (New Arrival): "Unearth your next obsession. This 70s flare jean has been lovingly reworked with a modern edge. One of a kind, just like you. Tap to shop sustainable style. #JeanVintageDenim #ReworkedDenim #VintageFinds #SustainableFashion"
• •Website Product Description Snippet: "More than just jeans, this is a piece of history, reborn. Sourced for its authentic vintage character and meticulously reworked by our team, this denim jacket offers timeless style with a story to tell. Wear it your way."
• •TikTok Video Idea Caption: "Giving this forgotten denim a glow-up! ✨ Watch us transform this vintage jacket. Who needs new when you can have unique? #VintageDenim #ReworkedFashion #SustainableStyle #DIYFashion #JeanVintageDenim"
• •Email Newsletter Subject Line: "Fresh Drops: Unique Vintage Denim You Won't Find Anywhere Else."
• •About Us Page Snippet: "At Jean Vintage Denim, we believe fashion should be full of character and kind to the planet. We hunt for timeless denim treasures and give them new life, offering you authentically vintage and uniquely reworked pieces that tell a story. Join us in choosing style that lasts."