Tono de Marca

Empowering, Reassuring, and Approachable

Valores de Marca

• •Customer Confidence
• •Quality and Fit
• •Trust and Transparency
• •Style and Versatility

Mejores Prácticas

• •Lead with "Feel," Sell with "Fit": Always start by evoking the feeling the customer will experience (confidence, comfort, empowerment). Then, support that feeling with the tangible benefits of the product (shaping technology, quality fabric, perfect fit).
• •Maintain a Reassuring Undertone: In all communications, especially at checkout and in ads, subtly include trust signals. Phrases like "100% Secure Purchase," "Support via WhatsApp," and "Hundreds of satisfied customers" reinforce reliability.
• •Speak Directly to Her: Use "you" and "your" frequently. The copy should feel like a one-on-one conversation with a trusted friend who understands her struggles with finding good jeans. The tone is personal, not corporate.
• •Celebrate, Don't Change: Frame the "shaping" aspect of the jeans not as a way to "fix" a body, but as a way to "celebrate" and "enhance" existing curves. Use positive and inclusive language that promotes body positivity.
• •Create a "Problem-Solution" Narrative: Acknowledge the common problem the frustrating search for jeans that fit well. Position Jeans Perfeito as the ultimate, reliable solution. This makes the brand relatable and its product essential.

Percepción Social

The brand is perceived as a highly positive and reliable online store, delivering on its promise of quality shaping jeans. Customers view it as a source for excellent fit and attentive customer service, aligning with the general desire for 'perfect jeans'.

Ejemplos de Copy

• •The same jeans, different bodies. Perfection is you. Forget the search for the perfect jeans. We created them to adapt to you. Our shaping technology embraces your curves and celebrates your unique beauty. Swipe and see the magic happen. #PerfectJeans #YourBodyYourRules
• •Tired of ill-fitting jeans? Say goodbye to discomfort! Our shaping jeans were designed in Brazil for the Brazilian woman's body. Comfort, style, and the perfect fit you always dreamed of, just a click away. Shop securely with free shipping on purchases over R$299.
• •Scene 1: Woman looking frustrated with a pile of jeans on her bed. Text: "Nothing fits..." Scene 2: Quick cut to her smiling and dancing in Jeans Perfeito. Text: "Until I found Jeans Perfeito." Caption: That feeling when the jeans just... fit. ✨ #Find #TikTokFashion #PerfectJeans
• •Welcome to your new favorite jeans. Comfort that hugs, shaping that defines. Discover the collection that's changing the way you feel wearing jeans.
• •Subject: Your confidence look has arrived. Body: Hello [Customer Name], we noticed you're new here! We want to ensure your first experience with Jeans Perfeito is amazing. Use code BEMVINDA10 for 10% off your first purchase and discover why hundreds of women trust our fit to feel powerful every day.