Brand Tone

Eco-conscious and Passionate, Friendly and Approachable, Value-driven and Smart, Informative and Transparent, Community-focused (emerging)

Brand Values

• •Sustainability
• •Affordability/Value
• •Quality
• •Authenticity
• •Customer Service
• •Environmental Responsibility
• •Circular Economy

Best Practices

• •Always Lead with Sustainability: Ensure that the eco-conscious message is woven into most communications, whether it's about a new product arrival, a sale, or a community initiative. This reinforces your core value.
• •Maintain an Enthusiastic and Passionate Voice: Convey genuine excitement about denim, sustainability, and helping customers. Use words like "passionate," "love," "fabulous," and "treasure."
• •Be Transparent and Educational: Clearly explain the benefits of circular fashion, the condition of items (like the Flamingo ratings), and how customer choices make a difference. This builds trust and empowers consumers.
• •Keep it Friendly and Relatable: Use "we" and "us" to emphasize the family business aspect and connect on a personal level. Respond to queries with warmth and a genuine desire to help.
• •Balance Value with Values: While highlighting discounts and affordability is important, always tie it back to the ethical and environmental benefits. Frame saving money as a smart *and* responsible choice.

Social Perception

Positive Customer Experiences, Trusted for Sustainability, Seen as a Go-To for Affordable Designer Denim, Appreciated for Unique Finds, Family Business Appeal

Copy Examples

• •Headline: Dive into Designer Denim Without Draining Your Wallet (Or the Planet!) Body: At Jean Pool, we're making sustainable style accessible. Discover authentic pre-loved, vintage, and new designer jeans at up to 80% off. Look good, feel good, do good. #JeanPool #SustainableDenim #CircularFashion
• •Headline: Your Old Jeans' Next Adventure Starts Here. Body: Don't let those designer jeans gather dust! Trade them in at Jean Pool for a 25% discount on your next perfect pair. Let's keep fashion circular and fabulous. Visit jeanpool.com.au to learn more. #TradeInAndSave #ReduceRewriteRecycle #JeanPoolStyle
• •Headline: Quality Denim That Tells a Story. And Saves 10,000 Litres of Water. Body: Every pair of recycled jeans from Jean Pool isn't just a fashion statement; it's a vote for a healthier planet. We rescue and re-love designer denim so you can wear your values. Shop our unique collection today. #EcoFashion #WaterWiseDenim #DesignerDeals
• •Headline: Found: Your Dream Jeans (at a Dream Price). Body: From vintage classics to barely-worn beauties, Jean Pool is your treasure trove for sustainably sourced designer denim. Our family is passionate about finding you the perfect fit that's kind to your budget and the Earth.
• •Headline: Mending is Better Than Ending. Body: Keep your beloved blues going strong! Jean Pool offers repair tips, notions, and an in-store mending station. Because true style is sustainable, and your favourite jeans deserve a long, happy life. #JeanRepair #SustainableStyle #LoveYourJeansLonger