Brand Tone

Elegant & Sophisticated, Trustworthy & Authentic, Romantic & Personal, Modern & Chic, Approachable (for fashion)

Brand Values

• •Ethical Responsibility
• •Craftsmanship & Quality
• •Elegance & Timeless Style
• •Uniqueness & Personalization
• •Femininity & Empowerment
• •French "Art de Vivre"

Best Practices

• •Embrace Elegant Language: Use refined vocabulary and well-constructed sentences. Avoid overly casual slang or jargon unless strategically targeting a very specific, younger audience on platforms like TikTok, and even then, ensure it aligns with the overarching elegance.
• •Highlight Ethical Commitment (especially for jewelry): Consistently weave in terms like 'ethical,' 'Fairmined gold,' 'responsible,' 'traceable' when discussing jewelry. This reinforces a core brand value and builds trust.
• •Tell a Story: Whether it's the heritage of the brand name for fashion, the journey of a bespoke jewel, or the lifestyle of the Jeanne Vouland woman, storytelling creates an emotional connection and conveys values implicitly.
• •Focus on 'French Essence' and Craftsmanship: Emphasize the 'Made in France' aspect for jewelry and the French design/Southern France roots for fashion. Detail the care, quality, and artistry involved to justify the premium positioning.
• •Maintain Visual-Textual Harmony: Ensure that the tone of the copy perfectly complements the high-quality, elegant imagery used across the website and social media. The words should evoke the same sophistication and romance as the visuals.

Social Perception

High-Quality & Desirable, Ethically Conscious (Jewelry), Stylish & Elegant, Trustworthy, Niche but Respected

Copy Examples

• •Jeanne Vouland: Your Love Story, Ethically Crafted in Gold. More than a ring, it's a promise. At Jeanne Vouland, we meticulously handcraft each piece of ethical jewelry in our French ateliers, using Fairmined gold to reflect the purity of your commitment and the beauty of our planet. Discover the art of bespoke jewelry, designed to tell your unique story.
• •The Soul of Paris, The Heart of Your Jewel. Experience the essence of French elegance with a Jeanne Vouland creation. Our custom engagement rings and wedding bands are born from a passion for timeless design and unparalleled craftsmanship. Let us create a symbol as enduring and unique as your journey together.
• •Jeanne Vouland: Wear Your Values. Shine Responsibly. Choose jewelry that aligns with your conscience without compromising on beauty. Jeanne Vouland is committed to ethical sourcing and transparent practices, offering exquisite Fairmined gold pieces that you can wear with pride and joy. Define your style, honor your values.
• •Beyond the Trend: Discover Jeanne Vouland's Timeless Elegance. In a world of fleeting fashions, Jeanne Vouland offers enduring style. Whether it's a meticulously crafted ethical jewel or a perfectly cut piece from our French-designed wardrobe, our collections are made to be cherished for a lifetime. Embrace elegance that transcends seasons.
• •The Jeanne Vouland Atelier: Where Your Dream Jewel Takes Shape. Imagine it, and we will bring it to life. Our bespoke jewelry service invites you into a world of creativity and precision. From the initial sketch to the final polish, your vision is our guide. Create a future heirloom, uniquely yours, with Jeanne Vouland.