Brand Tone

Elegant & Sophisticated, Timeless & Enduring, Personal & Authentic, Confident & Effortless, Aspirational yet Approachable

Brand Values

• •Timelessness & Durability
• •Elegance & Style
• •Quality & Craftsmanship
• •Comfort & Wearability
• •Femininity & Empowerment
• •Heritage & Authenticity

Best Practices

• •Embrace Elegant Simplicity: Use clear, concise language that reflects the brand's minimalist chic. Avoid overly trendy slang or jargon. The sophistication should come from the quality of the words and the sentiment, not complexity.
• •Highlight Timelessness and Quality: Consistently weave in keywords and phrases like "timeless," "enduring," "investment piece," "quality craftsmanship," "made to last," "essential," and "classic." This reinforces core brand values.
• •Tell the Story Subtly: Reference the brand's heritage, French design influence, and commitment to comfort and active women, but do so naturally within product descriptions and broader communications rather than overt, repetitive statements.
• •Speak to an Empowered, Confident Woman: Address the customer as someone who is discerning, values quality, and seeks effortless style. The tone should be respectful and aspirational, reflecting her own confidence.
• •Maintain Visual-Verbal Cohesion: Ensure the copy always complements the sophisticated, clean, and often natural aesthetic of the brand's photography and videography. The words should evoke the same feeling as the images.

Social Perception

Positive Association with Lulli, Appreciation for Quality and Style, Seen as a Go-To for Chic Staples, Emerging Brand with Loyal Following, Customer-Responsive

Copy Examples

• •Instagram Post (Image: Woman confidently walking in a Jeanne Vouland trench coat on a Parisian street): Timeless elegance isn't just a statement, it's a feeling. Our signature Jeanne Vouland trench, designed in the South of France and crafted for enduring style. Because true sophistication never fades. #JeanneVouland #TimelessStyle #FrenchElegance #WardrobeEssential
• •Product Description (For a silk blouse): Experience the caress of pure silk with our [Blouse Name]. Cut for a flattering drape that moves with you, this piece embodies the Jeanne Vouland philosophy: comfort that never compromises on chic. A timeless essential for the modern woman’s daily life, from গুরুত্বপূর্ণ meetings to relaxed soirées. #SilkBlouse #EffortlessChic #LuxuryEssentials
• •Email Newsletter Subject Line: Invest in Forever: Discover Pieces That Define Your Timeless Style Body Snippet: At Jeanne Vouland, we believe in more than just fashion; we believe in a legacy of style. Inspired by a heritage of elegance, each piece is thoughtfully designed to be a cherished part of your wardrobe for years to come. Explore our new collection – where quality craftsmanship meets enduring design. [Link to New Collection]
• •Facebook Ad (Carousel showcasing versatile pieces – a blazer, a dress, tailored trousers): Build Your Forever Wardrobe. Jeanne Vouland offers chic, minimalist essentials designed in France and made to last. Discover versatile pieces that take you from desk to dinner, season after season, with effortless elegance. Quality you can feel, style you can trust. Shop Now. #JeanneVouland #InvestmentPieces #EuropeanMade #CapsuleWardrobe
• •Brand Story Snippet (For 'About Us' page or a feature): Jeanne Vouland is more than a label; it's an homage to timeless femininity. Born from our founder Anne Vouland's tribute to her great-grandmother, we craft each collection in the South of France with a simple vision: to create an elegant, enduring wardrobe for the active, modern woman. Pieces designed not just to be worn, but to be lived in, beautifully. #HerStoryOurInspiration #FrenchDesign #QualityComfort