Brand Tone

Empowering, educational, and approachable, adapting to modern and engaging on social media, while maintaining a positive and confidence-boosting message.

Brand Values

• •Cruelty-Free and Animal Welfare
• •Clean and Conscious Beauty
• •Inclusivity and Empowerment
• •Quality and Efficacy

Best Practices

• •Always integrate one of the core values (Cruelty-Free, Clean Ingredients, or Inclusivity) into the message to reinforce brand identity.
• •Use strong, positive, and active language that frames product benefits around how they make the customer feel (e.g., "unleash your confidence," "enhance your natural glow").
• •Educate, don't just sell, by briefly explaining the "why" behind a product or ingredient to build trust and position the brand as an expert.
• •Adapt the tone to the platform: use emojis, questions, and a casual tone on social media, while maintaining a polished yet approachable tone for website and email.
• •Regularly mention the partnership with The Humane Society and the "giving back" mission, using phrases like "Your Purchase Makes An Impact" to create an emotional connection.

Social Perception

Overwhelmingly positive, especially regarding product quality, performance, customer service, and the strong emphasis on cruelty-free and animal welfare, which resonates with ethically-minded consumers.

Copy Examples

• •Instagram Post (Product Focus): Image/Video: A dynamic video showing swatches of the 'Matte-ly in Love' Liquid Lipstick on three different skin tones. Copy: Find your power color. Our 'Matte-ly in Love' lipstick delivers bold, one-swipe coverage that lasts all day without drying out your lips. Vegan, cruelty-free, and made for every face. Which shade are you choosing today? #JeanBae #MatteLipstick #CrueltyFreeBeauty
• •Website Banner (Value Proposition): Image: A flat lay of JEANBAE skincare products next to a happy, rescued dog. Headline: Beauty That Gives Back. Sub-copy: Look good, feel good, do good. Every JEANBAE purchase helps support animals in need through our partnership with The Humane Society. Clean ingredients for your skin, compassion for our furry friends. #BeautyForGood
• •Email Newsletter (Educational Content): Subject: Unlock Your Glow: Why Fermented Rice is Your Skin's New Best Friend Body: Wondering how to get that 'lit from within' look? The secret is in our Riceana Elixir Serum. We harness the power of fermented rice—a natural source of vitamins and antioxidants—to boost your skin's microbiome, improve texture, and deliver a radiant, healthy glow. Pure, potent, and proven. Shop the glow. [Link to product]
• •TikTok Video (Tutorial/Trend): Video: A fast-paced "Get Ready With Me" video where an influencer uses the XLXL Mascara and Sunkissed Bronzer. On-screen text: "The 2 products I can't live without for a 5-min face" / "That mascara lift is REAL ✨" Caption: Your new go-to duo for a quick and flawless look! Our XLXL Mascara and Sunkissed Bronzer are clean, vegan, and guaranteed to get you compliments. Use code TIKTOK15 for 15% off! #GRWM #5MinuteMakeup #JeanBaeGlow #CleanBeauty
• •Facebook Ad (Targeted Promotion): Image: A collage showing the "Peptide Eye Cream" jar and a close-up of a smiling eye area, looking refreshed. Headline: The Secret to Brighter, Firmer Eyes is Here. Primary Text: Tired of tired-looking eyes? Our Peptide Eye Cream is packed with powerful, clean ingredients that strengthen skin and lock in moisture for a plumper, more youthful appearance. 100% vegan and cruelty-free. Tap to shop and transform your skincare routine!