Brand Tone

Respectful, discreet, informative, and empowering.

Brand Values

• •Discretion
• •Privacy
• •Quality
• •Empowerment
• •Wellness
• •Respect

Best Practices

• •Maintain a focus on discretion and privacy in all communications.
• •Emphasize product quality and accurate descriptions.
• •Highlight the wellness and exploration aspects of the products.
• •Ensure prompt and discreet delivery is consistently communicated.
• •Use inclusive and respectful language to promote a positive perception.

Social Perception

An online retailer that is seen as discreet, trustworthy, focused on wellness, and respectful of customer privacy.

Copy Examples

• •Your privacy is our priority. Enjoy discreet shopping and delivery.
• •Explore our curated collection of high-quality products designed for your pleasure and well-being.
• •Discover new ways to connect with yourself and your partner. Shop our inclusive range today.
• •We believe in pleasure positivity. Our products are designed to empower and enhance your intimate experiences.
• •Experience the difference. High-quality adult toys, discreetly delivered to your door.