Brand Tone

Fashion-forward and Trendy, Youthful and Modern, Direct and Aspirational, Visually Driven, Enthusiastic but not overly casual

Brand Values

• •Style & Fashion
• •Affordability/Accessibility
• •Self-Expression
• •Quality (implied by visuals)
• •Global Reach

Best Practices

• •Know Your Audience: Always write with the target demographic in mind – youthful, style-conscious individuals looking for the latest trends. Use language, references, and platforms they engage with.
• •Stay Current with Trends: Incorporate current fashion slang or popular cultural references (when appropriate and natural) to reinforce the "trendy" aspect of the brand. Keep an eye on social media conversations around fashion and accessories.
• •Visual-First Language: Since the brand is highly visual, ensure copy complements and enhances the images and videos. Use descriptive words that evoke the style, feel, and look of the sunglasses.
• •Consistent Calls to Action (CTAs): Use clear, direct, and engaging CTAs that align with the enthusiastic tone (e.g., "Shop the Trend," "Grab Your Pair," "Define Your Look," "Tap to Explore").
• •Develop a Style Guide: Create a simple internal guide outlining key brand voice characteristics, preferred terminology (e.g., "shades" vs. "sunglasses" in certain contexts, use of emojis), and a "do's and don'ts" list for tone to ensure anyone writing copy for the brand stays consistent. For example: Do use enthusiastic language. Don't be overly formal or use overly complex jargon.

Social Perception

Visually Appealing, On-Trend, Follower Engagement, Niche Focus

Copy Examples

• •🔥 Fresh Drop Alert! 🔥 Turn heads with our new 'AURORA' shades. Your sunshine staple has arrived. Tap to shop & own the look! ☀️ #TrendyShades #NewCollection #MustHaveSunglasses #ShadeGameStrong
• •Define Your Vibe. Discover the latest sunglasses trends designed to make you stand out. Shop The Collection.
• •✨ Your Style Upgrade is Here | 20% Off Trendy Shades! ✨ Hey Fashion Icon! Ready to elevate your look? For a limited time, grab the hottest sunglasses from Trendy Shades at 20% off. Don't just follow trends, set them. Shop now and find your perfect pair!
• •Image: Split image of two different popular sunglass styles. Text: Which vibe are you today? 😎 Sleek & Chic or Bold & Edgy? 👇 VOTE NOW & shop your style! (Poll sticker with the two style options)
• •See the world differently with 'Vision.' These aren't just sunglasses; they're a statement. Featuring a cutting-edge frame and premium lenses, 'Vision' is crafted for those who dare to be iconic. Perfect for sunny adventures or adding that finishing touch to your killer outfit. #TrendyShades #VisionSunglasses #EyewearFashion #StatementPiece