Brand Tone

Enthusiast-driven and Passionate, Community-focused and Inclusive, Cool and Trendy, Approachable and Friendly, Slightly Informal and Fun

Brand Values

• •Authenticity: Genuine appreciation and representation of JDM culture.
• •Community: Building and supporting the JDM enthusiast community.
• •Quality: Providing well-made and appealing products.
• •Passion: Sharing the love for JDM cars and lifestyle.
• •Style: Offering products that allow enthusiasts to express their passion with a certain aesthetic.

Best Practices

• •Know Your Audience Deeply: Understand JDM slang, memes, popular cars, and cultural references. Speak their language authentically.
• •Prioritize Passion: Let genuine enthusiasm for JDM culture shine through in every piece of copy. Avoid overly corporate or generic phrasing.
• •Visuals and Voice Must Align: Ensure the tone of your copy matches the style of your photography and videography (e.g., cool, gritty, vibrant).
• •Engage, Don't Just Broadcast: Use copy to ask questions, encourage sharing, and respond to comments in a way that reinforces the community feel.
• •Create a Simple Tone of Voice Guide: Briefly document key characteristics of your brand voice (e.g., "Passionate, community-focused, cool, slightly informal") and share it with anyone creating content to ensure consistency. Include "words we use" and "words we avoid."

Social Perception

JDM Goodness is likely perceived as a go-to brand for JDM accessories and apparel by its target audience. It's seen as authentic and "by enthusiasts, for enthusiasts." Customers likely appreciate the unique designs that resonate specifically with JDM culture, differentiating them from generic car accessory brands. There's a perception of being connected to the car scene, particularly through their social media presence and potential attendance at events. The brand is viewed as responsive and engaged with its community.

Copy Examples

• •Instagram Post (New Air Freshener Launch): Fresh drop alert! 🤘 Keep your ride smelling as legendary as a 2JZ with our new [Scent Name] air freshener. Inspired by late-night touge runs and garage hangs. Link in bio to snag yours! #JDMGoodness #AirFreshener #JDMLife #CarScent #Touge
• •Facebook Ad (Apparel Focus): Rep your passion. Our latest JDM Goodness tees & hoodies are designed for those who live and breathe the culture. From the track to the street, show 'em what you're about. Shop the collection now: [Link] #JDMApparel #StreetStyle #CarCulture #JDMGoodnessLTD #Boosted
• •Website Product Description (Keychain): More than just keys, it's a statement. Our [Product Name] keychain is crafted for the true JDM enthusiast. Built tough, looks iconic – just like your favorite import. The perfect small mod to carry a piece of the culture with you. Add it to your collection.
• •Email Newsletter Subject Line (Sale): ⛽ Fuel Your JDM Obsession (Without Emptying Your Wallet!) - Our Sale Starts NOW!
• •Instagram Story (User-Generated Content Feature): (Image of a customer's car with a JDM Goodness sticker) Text overlay: Sick ride, @[UserHandle]! 🔥 That [Product Name] is looking right at home. Thanks for repping JDM Goodness! #JDMCommunity #CustomerCar #Spotted