Brand Tone

Passionate, Enthusiastic, Friendly, Approachable, Creative, Artistic, Appreciative, Grateful, and Personal.

Brand Values

• •Love for Animals & Nature
• •Creativity & Originality
• •Accessibility of Art
• •Connection & Storytelling
• •Honesty & Support
• •Customer Focus

Best Practices

• •Stay True to Your Passion: Always let your genuine love for art, animals, and your creative process shine through. Use enthusiastic and heartfelt language.
• •Be Approachable and Personal: Write as if you're talking to a friend. Use "I" and "you," ask questions, and share personal anecdotes or inspirations when appropriate.
• •Highlight the "Why": Connect your products back to the values of the brand – the love for nature, the celebration of pets, the joy of art. Explain the inspiration behind pieces.
• •Maintain Visual and Verbal Synergy: Ensure your copy matches the style and feel of your illustrations. If the art is whimsical, the copy can be too. If it's emotive, the copy should reflect that depth.
• •Be Consistent Across Platforms, But Adapt to the Medium: While the core tone remains, slightly adjust the delivery for each platform. TikTok might be more informal and trend-focused, while an email newsletter or website copy might be slightly more detailed but still friendly.

Social Perception

Positive & Appreciative, Talented Artist, Unique Style, Good for Tattoos, Engaged Community

Copy Examples

• •Immortalize your furry best friend! 🐾 I pour my heart into every custom pet portrait, capturing that unique spark that makes them so special. Let's create a timeless piece of art that celebrates your beloved companion. DM me or visit my site to learn more! #JDUkeIllustrations #PetPortraits #CustomArt #DogLovers #CatLovers #AnimalArt
• •Fresh off the easel! ✨ Dive into a world of wonder with my latest art print, inspired by the untamed beauty of the wild. Bring a touch of nature's magic into your home. Limited prints available – find your new favorite piece at jdukeillustrations.com! #JDukeArt #NewRelease #NatureIllustration #WallArt #Illustration #ArtLovers
• •Spotted a design you’d love as a tattoo? ✒️ Amazing! All my illustrations are available for your next ink session. Just grab a Tattoo Token from my website (link in bio!). It’s a small way to support my work, and I’ll send you a high-res digital copy for your artist. Can't wait to see your new ink! Tag me! #TattooDesign #JDukeTattoo #TattooToken #InkInspiration #SupportArtists
• •What adventures are inspiring you lately? 🌲 My work is often sparked by the beauty of everyday life and the call of the wild. I’d love to hear what fuels your creativity! Share in the comments below! 👇 #JDukeIllustrations #Community #Inspiration #ArtisticJourney #NatureLovers
• •Sip in style! ☕ My 'Whispering Woods Fox' design is now available on these cozy mugs! Perfect for your morning coffee or evening tea, bringing a little bit of wild art to your daily routine. Shop now via the link in bio! #JDukeMerch #IllustratedMug #FoxArt #GiftIdeas #SupportSmallBusiness #AnimalMugs