Brand Tone

Empathetic, Reassuring, and Technically Accessible

Brand Values

• •Accessibility
• •Innovation & Technology
• •User-Centricity/Customer Focus
• •Reliability & Accuracy
• •Empowerment

Best Practices

• •Prioritize Empathy and Understanding: Always address the user's potential anxieties and challenges with managing their health. Use reassuring language that focuses on solutions and support.
• •Simplify Technical Information: While the product is technologically advanced, the copywriting should translate complex features into clear, tangible user benefits. Avoid jargon where possible, or explain it simply.
• •Maintain a Supportive and Encouraging Voice: Frame messages positively, highlighting empowerment, freedom, and improved quality of life. Celebrate user successes and foster a sense of community.
• •Be Transparent and Honest: Acknowledge that CGM is a tool for management. While highlighting benefits, ensure claims are backed by evidence (like clinical certification) and be open about how the device works and its intended use. Address FAQs and potential concerns proactively where appropriate.
• •Ensure Consistency Across All Channels: Whether it's website copy, social media posts, video scripts, or customer service interactions, the tone should remain consistently empathetic, reassuring, and technically accessible. Develop internal guidelines and train all team members who create content or interact with customers.

Social Perception

Social perception of Ottai CGM is largely positive, particularly regarding its affordability and ease of use compared to some competitors. Users appreciate the convenience of real-time monitoring without frequent fingerpricks. The small size and waterproof design are also well-received. However, there are some concerns and mixed experiences: Accuracy Issues, App Usability & Customer Service, Adhesion. Despite these concerns, many users, including those new to CGM, express satisfaction and highlight the life-changing aspect of the technology, particularly in managing diabetes more effectively. The brand is actively building a community through social media, with user-generated content and testimonials playing a significant role.

Copy Examples

• •Headline: Tired of Fingerpricks? Embrace the Freedom of Continuous Glucose Monitoring with Ottai. Body: Imagine knowing your glucose levels 24/7, without constant painful jabs. The Ottai CGM system offers seamless, real-time insights, empowering you to live life on your terms. Easy to apply, comfortable to wear, and surprisingly affordable. Your health journey, simplified.
• •Headline: Smart Health, Simpler Living. Discover the Ottai AI-Powered CGM. Body: Let advanced AI be your partner in diabetes management. Ottai CGM doesn’t just track your glucose; it provides intelligent insights to help you understand your body better. Get personalized feedback and enjoy peace of mind, all through our user-friendly app.
• •Headline: Your Glucose, Your Control. Ottai Makes it Easy. Body: Managing diabetes shouldn't be complicated. With the Ottai CGM, get clear, continuous glucose readings sent straight to your phone. Waterproof, discreet, and designed for your active life. Take the guesswork out of your glucose management.
• •Headline: Finally, a CGM That Understands Your Needs (And Your Budget!). Body: Ottai believes cutting-edge health technology should be accessible to everyone. Experience the benefits of reliable, 14-day continuous glucose monitoring without breaking the bank. Effortless to use, so you can focus on living, not just managing.
• •Headline: Join the Ottai Community: Share Your Journey, Inspire Others. Body: You're not alone in managing your glucose. Our users love the ease and insight Ottai CGM brings to their lives. See their stories, share your own, and discover a supportive community focused on better health and empowered living. #OttaiCGM #DiabetesManagement