Brand Tone

Trustworthy & Authentic, Caring & Supportive, Benefit-Oriented & Reassuring, Knowledgeable & Expert-Backed

Brand Values

• •Natural & Pure
• •Quality
• •Efficacy & Results-Driven
• •Tradition & Ayurveda
• •Customer Wellbeing
• •Ethical Practices

Best Practices

• •Use language that conveys trust and authenticity, such as 'trusted Ayurvedic brand' and 'scientifically validated formulations'.
• •Incorporate benefit-oriented descriptions that focus on solving specific health issues and positive outcomes.
• •Emphasize the use of natural ingredients and the absence of harmful chemicals.
• •Highlight the brand's expertise in Ayurveda and the knowledge of its health experts.
• •Reiterate safety and quality assurances (e.g., '100% safe,' 'quality-tested').

Social Perception

Positive perception of product quality & effectiveness, a trusted source for Ayurvedic solutions, and good value for money.

Copy Examples

• •Feel the difference authentic Ayurveda can make.
• •Stay strong, stay healthy, the Vinamrit way.
• •Our specialized Varicose Veins Care, rooted in Ayurvedic wisdom, works to support healthy circulation and reduce discomfort, naturally and gently.
• •Trusted by thousands, inspired by nature.
• •Nurture your well-being with our natural health and wellness solutions.