Brand Tone

Welcoming & Friendly, Fashion-Forward & Stylish, Curated & Quality-Focused, Customer-Centric & Service-Oriented, Approachable & Fun, Community-Minded & Supportive

Brand Values

• •Quality
• •Customer Experience
• •Fashion & Style
• •Curation
• •Community Support
• •Passion

Best Practices

• •Embrace "Welcoming & Approachable": Use conversational language. Phrases like "Come say hi!", "We're here to help!", or "You'll love this" make the brand feel accessible.
• •Highlight "Curated & Quality": Regularly use terms like "handpicked," "carefully selected," "quality craftsmanship," and "fashion-forward" to reinforce the boutique nature and product standards.
• •Speak to Your Community: Acknowledge local connections (Tulsa, Stillwater, Oklahoma State University if relevant to a specific post) and subtly weave in the "women-owned and operated" aspect when appropriate to foster connection.
• •Infuse "Fun & Passion": Let enthusiasm for the products and fashion shine through. Use vibrant adjectives and express genuine excitement for new arrivals or styling tips, mirroring the energy from their TikTok.
• •Maintain a Customer-First Focus: Frame copy around the customer's needs, desires, and experience. Ask questions, offer solutions, and emphasize how J. Cole Shoes helps them express their style and feel confident.

Social Perception

Local Gem, Trusted Source for Popular Brands, Fashionable & Trendy, Supportive of Women, Engaging (on TikTok)

Copy Examples

• •Step into your new favorite pair! ✨ Our handpicked collection brings you the latest styles from brands you love, all wrapped up in a friendly boutique vibe. Visit J. Cole Shoes in Tulsa & Stillwater or find your perfect match online! #JColeShoes #FashionForward #ShopLocalOK
• •Quality you can feel, style you’ll love. At J. Cole Shoes, we curate unique, fashion-forward footwear and accessories just for you. Experience exceptional service and discover pieces that tell your story. #CuratedStyle #TulsaBoutique #StillwaterShopping
• •Your go-to for that perfect find! From chic boots to sunny sandals, J. Cole Shoes offers a welcoming space to explore top brands and unique treasures. Let our team help you shine! We're women-owned, operated, and obsessed with great shoes! #JColeStyle #WomensFootwear #OklahomaFashion
• •More than just shoes, it's an experience. 😊 Discover the J. Cole difference: a passion for fashion, a commitment to quality, and a team that’s all about making you feel amazing. Shop our curated collections online or in-store! #BoutiqueShopping #FashionFinds #JCShoesLove
• •Hello, gorgeous! Ready to elevate your look? J. Cole Shoes brings the best in fashion-forward footwear, with a personal touch. We’re your local style experts in Tulsa and Stillwater. Come say hi! #StyleInspo #ShoeObsessed #ShopJCS