Brand Tone

sincere, personal, and heartfelt

Brand Values

• •Craftsmanship
• •Personal Connection
• •Simplicity and Authenticity
• •Thoughtfulness

Best Practices

• •Use heartfelt language, employing words that evoke emotion and sincerity like "crafted with care" or "from our hands to yours."
• •Consistently weave the small, family-run business narrative into all communications to build authenticity and trust.
• •Focus on the emotional "why" behind the product, describing the feeling it conveys rather than just its features.
• •Maintain a personal voice, writing as if speaking to a friend, using "we" and "our" for the business and addressing the customer directly.
• •Keep language simple and sincere, avoiding complex vocabulary or corporate jargon to maintain authenticity and honesty.

Social Perception

Currently neutral and largely undefined due to lack of public social media presence or independent reviews. Perceived by website visitors as a niche, small-scale artisan business, projecting trustworthiness through personal story and focus on quality.

Copy Examples

• •More than just a card, it's a keepsake. Each fold is made with care and every detail is placed with intention, all to help you share a little piece of your heart. Because a special day deserves more than an ordinary message—it deserves something crafted with love.
• •From our family table to your hands, JCM Cards was born from a simple idea: that the most meaningful connections are made with a personal touch. In a world of fleeting messages, we pour our hearts into creating beautiful, handmade cards that are made to be cherished.
• •Say it with sincerity. Discover handmade cards crafted for life's most precious moments.
• •It’s the little things that mean the most. Like a quiet afternoon spent crafting a card for someone special. We believe in the power of a handwritten note to brighten a day. What special occasion are you celebrating this week? #HandmadeWithLove #GreetingCards #PersonalTouch
• •JCM Cards | Beautiful Handmade Greeting Cards Tired of the same old store-bought cards? Send a message that truly matters with a unique, handcrafted card. Made with love for every occasion.