Brand Tone

rebellious, edgy, and authentic

Brand Values

• •Authenticity/Street Culture Roots
• •Independence/Rebellion
• •Audacity/Provocation
• •Community
• •Hustle/Perseverance

Best Practices

• •Embrace Street Slang (Authentically): Incorporate relevant, current slang and terminology used by the target street and skate culture, but ensure it feels natural and not forced.
• •Prioritize Visual Storytelling: Complement copy with strong, gritty visuals that reflect urban environments and the skateboarding lifestyle. Let the images do some of the talking.
• •Be Direct and Bold: Avoid overly corporate or passive language. Use active voice and make strong statements that reflect the brand's audacious and rebellious spirit.
• •Highlight Individuality and Nonconformity: Craft messages that empower customers to express their unique identities and stand apart from the mainstream.
• •Stay True to Your Roots: Continuously reference the brand's heritage in street culture and skateboarding to reinforce authenticity and connection with the community.

Social Perception

Customers and the public likely perceive Jacker as a genuine streetwear brand deeply embedded in skate and urban culture. It's seen as fashion-forward and trend-aware within its niche. The brand likely resonates with a younger demographic that values individuality and self-expression. Their connection to skateboarding, a culture often associated with rebellion and creativity, further shapes this perception. Positive perception is built on their consistent original state of mind and visually impactful graphics.

Copy Examples

• •Off the Concrete, Onto the Streets. Jacker - Wear Your Hustle.
• •Not For Everyone. Made For The Underground. Jacker Since 2011.
• •They Talk. We Grind. Jacker: Built From The Street Up.
• •Beyond Trends. Beyond Hype. This is Jacker. Your City. Your Rules.
• •From Zines to Threads. The Street Culture DNA. Jacker - Unfiltered & Unapologetic.