Brand Tone

Modern & Innovative, Customer-centric & Supportive, Convenient & Hassle-free, Accessible, Professional & Reliable

Brand Values

• •Accessibility: Providing car access to a broad audience, including those with poor credit.
• •Convenience: Offering an all-in-one subscription that simplifies car usage.
• •Flexibility: Tailored contracts and an alternative to long-term bank commitments.
• •Customer Satisfaction: Strong focus on service quality and positive customer experiences.
• •Innovation: Presenting a new model for car mobility in South Africa.

Best Practices

• •Emphasize Solutions and Benefits: Focus copy on how the service solves customer problems (e.g., an alternative to bank loans, all-inclusive convenience, accessibility despite credit history).
• •Maintain a Customer-First Approach: Use language that is supportive, understanding, and addresses customer needs and aspirations directly. Highlight positive customer experiences and testimonials.
• •Be Clear and Transparent: Clearly communicate what's included in the subscription, the simplicity of the process, and any terms. Avoid jargon and be straightforward.
• •Project Innovation and Modernity: Use forward-looking language that positions the brand as a modern solution for today’s drivers. Highlight the 'future of driving' aspect.
• •Ensure Consistency Across Platforms: Whether it's website copy, social media posts, or customer service interactions, the tone should consistently reflect accessibility, convenience, professionalism, and innovation.

Social Perception

Positive, Trusted, Helpful & Efficient, Solution-oriented

Copy Examples

• •Headline: Ditch the Bank, Drive the Dream. Your All-Inclusive Car Subscription Awaits. Body: Tired of long-term loans and unexpected car costs? With Drive.co.za, get a brand-new car with one simple monthly payment. Insurance, maintenance, and roadside assist included. Get approved today!
• •Headline: Bad Credit? Good Car. Drive.co.za Makes it Possible. Body: Don't let credit history hold you back. At Drive.co.za, we believe everyone deserves a great car. Our flexible subscription plans are designed for you. Apply now and experience the future of driving.
• •Headline: Your New Car, Zero Hassle. Just One Monthly Bill. Body: Imagine driving a new Suzuki Swift or Toyota Corolla Cross without worrying about insurance renewals or service bills. Drive.co.za bundles it all. Choose your car, your kilometers, and drive away happy.
• •Headline: The Smart Way to Drive in SA. Subscribe and Save. Body: Why own when you can subscribe? Drive.co.za offers a revolutionary car subscription service that’s flexible, affordable, and puts you in control. Explore our range of new cars today!
• •Headline: Freedom on Four Wheels. Personalized Car Subscriptions by Drive.co.za. Body: Experience the ultimate driving freedom with a car subscription tailored to your needs. From compact city cars to family SUVs, all covered by one hassle-free payment. Join the driving revolution!