Brand Tone

Approachable and Friendly, Knowledgeable and Confident, Direct and No-Nonsense, Community-Focused and Supportive

Brand Values

• •Customer Satisfaction
• •Quality Products
• •Competitive Pricing/Best Value
• •Reliability and Durability
• •Safety
• •Community/Family

Best Practices

• •Embrace the "Tow Family" Language: Consistently use terms like "Tow Family," "Tow Life," and other industry-relevant slang where appropriate to foster community and relatability.
• •Be Direct and Benefit-Oriented: Clearly state the advantages of the products (e.g., "World's most durable lockout kit," "Best Price Guarantee"). Get straight to the point.
• •Incorporate the "Big Stiffy" Persona (Judiciously): Leverage the confident, slightly edgy, and knowledgeable voice associated with "Big Stiffy," especially for relevant product lines, but ensure it aligns with the specific platform and message.
• •Prioritize Safety Messaging: Regularly include safety reminders like "Slow Down, Move Over" to reinforce brand values and commitment to the towing community's well-being.
• •Maintain a Helpful and Approachable Stance: Even with a direct tone, ensure the underlying message is one of support, offering solutions, and being a reliable partner for towing professionals. Reflect the "exceptional customer service" value.

Social Perception

Positive for Product Users, Engaged Community within the Towing Niche, Strong Persona (Big Stiffy), Limited Broader Public Awareness (as an accessory seller)

Copy Examples

• •Headline: Stop Fumbling. Start Towing. Body: Get the toughest hitches, guaranteed best prices. JB Tow – Built for the haul.
• •Social Media Post (TikTok/Instagram): Road-tested and #TowFamily approved! 💪 Our Big Stiffy Lockout Kit gets you in, no sweat. What's your go-to JB Tow gear? Share below! #JBTow #TowLife #BigStiffy #NothingGetsYouInLikeABigStiffy
• •Website Product Description Snippet: Engineered for reliability, because we know you don't have time for equipment that quits. Trust JB Tow for quality that keeps you moving.
• •Email Subject: Your Next Rig Upgrade is Here (Plus a Tow Family Tip!) Body: Hey [Name], check out our latest arrivals designed for pros like you. Plus, a quick safety reminder: Slow Down, Move Over. Let's keep our #TowFamily safe out there!
• •Promotional Ad: Best Hitches. Best Prices. No Bull. That's the JB Tow promise. Gear up and get the job done right. Shop now at jbtow.com.