Brand Tone

aspirational, sophisticated, and customer-centric

Brand Values

• •Quality
• •Customer Satisfaction
• •Heritage and Trust
• •Comprehensive Solutions
• •Style and Design
• •Accessibility

Best Practices

• •Develop a Brand Voice Chart: Create a document that explicitly defines the brand's personality traits (e.g., "Sophisticated," "Trustworthy," "Inspiring," "Helpful"), the corresponding tone (e.g., "Elegant and refined," "Confident and knowledgeable," "Positive and uplifting," "Supportive and solution-oriented"), and provides "do's and don'ts" for language and style.
• •Prioritize "You" Statements: Focus on the customer and their needs, aspirations, and how the products/brand can benefit them. For example, instead of "We sell high-quality hardware," try "Enhance your home's security and style with our premium, high-quality hardware."
• •Use Evocative and Quality-Focused Language: Incorporate words that convey sophistication, quality, and the aspirational nature of the brand. Terms like "curated," "exclusive," "premium," "timeless," "artistry," "elevate," and "inspire" can reinforce the desired perception.
• •Maintain Consistency Across All Channels: Ensure the brand voice is consistently applied across the website, social media posts, email marketing, product descriptions, and even in-store communications. This builds recognition and trust.
• •Train and Align All Content Creators: Whether it's an in-house team or external agencies, ensure everyone involved in creating content understands and can effectively implement the brand's tone and values. Regular reviews and feedback sessions can help maintain consistency.

Social Perception

JB Saeed Studio is generally perceived as a reputable and established retailer of quality home goods and hardware in Pakistan. Customers seem to appreciate the wide variety of imported products and the brand's long-standing presence. Online reviews and testimonials often highlight the quality of products and the brand's commitment to customer service. The introduction of installment payment plans is seen as a customer-friendly initiative, making quality products more accessible. Their social media, particularly Instagram and TikTok, showcases a modern approach to engaging with customers, featuring visually appealing content and collaborations. Some online mentions also point to them as a go-to store for specific items like large clocks and unique home decor pieces. They are recognized for bringing international brands to the Pakistani market.

Copy Examples

• •Headline: Elevate Your Everyday: Discover a World of Curated Design at JB Saeed Studio. Body: For over 90 years, JB Saeed Studio has been synonymous with exceptional quality and timeless style. Transform your house into a dream home with our exclusive collections of imported kitchenware, luxurious home décor, and premium architectural hardware. Experience the art of fine living.
• •Social Media Post (Instagram - with an image of a beautifully set dining table): Craft unforgettable moments around a table that speaks your style. Our exquisite range of dinnerware and cutlery, sourced from the world's finest artisans, is designed to turn every meal into a celebration. Explore the collection – link in bio. #JBSaeedStudio #LuxuryDining #HomeEssentials #ElegantLiving
• •Product Description (for a high-end cookware set): Unleash your culinary artistry with [Brand Name] Professional Series. Engineered in [Country of Origin] for superior performance and lasting durability, this cookware set combines innovative technology with sophisticated design. From delicate sauces to hearty roasts, achieve perfection with every dish. Invest in quality that inspires.
• •Email Subject Line: Your Dream Home Awaits – And It Starts with Quality. Email Body Snippet: At JB Saeed Studio, we believe that true comfort and style lie in the details. That’s why we meticulously curate our collections, bringing you world-renowned brands and unparalleled craftsmanship. Let us help you create a space that not only looks stunning but feels undeniably you.
• •Website Banner for a Seasonal Sale: Indulge in Elegance. Save with Style. For a limited time, enjoy exclusive savings on select collections at JB Saeed Studio. It’s the perfect opportunity to acquire those coveted pieces that will redefine your living spaces. Shop now and elevate your home for less.