Brand Tone

Approachable, professional, community-oriented, and quality-focused

Brand Values

• •Quality
• •Customer Focus & Collaboration
• •Affordability
• •Heritage & Expertise
• •Community Support

Best Practices

• •Balance Quality with Affordability: Highlight the high-performance nature of the products while reassuring customers about fair pricing.
• •Showcase Community and Collaboration: Use language that speaks to partnership, support, and understanding the needs of clubs and players.
• •Maintain a Helpful and Solution-Oriented Approach: Whether it's on the website, social media, or in direct communication, the copy should aim to assist, provide solutions (like the Kitbuilder), and make the process of getting quality gear easy and positive.
• •Emphasize the JBR Promise: Reiterate the commitment to quality, durability, and affordability in all communications.
• •Highlight the founder's expertise: Leverage James Ryan's background as a former athlete to build trust and credibility.

Social Perception

Positive and Respected: Customers and clubs express high levels of satisfaction with both the products and the service received from JBR Sports. Reliable and Trustworthy. Personal Touch Appreciated. Seen as a valuable partner for sports clubs, particularly within the GAA community.

Copy Examples

• •"Our aim is to work with our customers to understand their needs, ensure they are happy with the design..."
• •"A price everyone can afford"
• •"Perform your best, wash after wash. That’s the JBR Promise."
• •Customer testimonial: "James was incredibly helpful and professional throughout the design process."
• •"High quality sportswear, durable sports equipment."