Brand Tone

Elegant, Vibrant, Conscious, Warm, Aspirational & Empowering

Brand Values

• •Sustainability
• •Ethical Practices
• •Quality & Luxury
• •Femininity & Empowerment
• •Cultural Heritage
• •Timelessness
• •Inclusivity

Best Practices

• •Embrace Storytelling: Continuously weave in the narrative of the mother-daughter founders, their Cuban heritage, and the Miami inspiration. This adds warmth, authenticity, and differentiates the brand.
• •Highlight "Elegant Empowerment": Use language that is both sophisticated ("luxurious," "refined," "curated") and empowering ("confident," "expressive," "bold"). Ensure visuals and text work together to convey this.
• •Integrate Sustainability Seamlessly: Talk about ethical choices and sustainable materials not as a footnote, but as an intrinsic part of the luxury and appeal of the garments. For instance, "Crafted with innovative recycled textiles for a beautifully sustainable drape."
• •Use Evocative & Sensory Language: Appeal to the feeling of resort wear – the sun, the sea, the ease, the vibrancy. Use words that paint a picture and evoke emotion (e.g., "sun-kissed," "ocean breeze," "vibrant escape," "effortless chic").
• •Maintain Consistency Across Platforms: While the specific content might vary (e.g., TikTok being more dynamic), the core tone – elegant, vibrant, conscious, and warm – should be recognizable everywhere. Develop a mini-lexicon of brand-approved words and phrases to help maintain this consistency.

Social Perception

Positive & Admired, Luxurious & High-Quality, Ethically Minded, Unique & Stylish, Emerging & Evolving

Copy Examples

• •JBQ: Where Conscious Craftsmanship Meets Caribbean Charm. Discover our latest collection, ethically designed in Miami and inspired by our vibrant Cuban heritage. Each piece is a celebration of sustainable luxury, made to empower your journey, from sun-drenched shores to starlit evenings. Wear the change you wish to see.
• •Seaside elegance, redefined. Our [Dress Name] moves with you, crafted from recycled textiles for a touch that's as light on you as it is on the planet. Embrace the warmth, the heritage, the conscious choice. #JBQTheLabel #SustainableStyle #ResortWearLuxury #CubanInspired
• •Ignite your wardrobe with the [Blouse Name]. A symphony of vibrant hues and feminine flair, this piece embodies our commitment to high-fashion and high-sustainability. Designed by our mother-daughter team, it’s more than a blouse—it’s a statement of joyful, ethical living.
• •Step Into Our World: Sustainable Luxury, Inspired by Heritage. Be the first to explore new arrivals from JBQ, where every stitch tells a story of ethical craftsmanship and timeless design. Feel the Miami spirit, embrace sustainable choices.
• •Founded by mother-daughter duo Maria and Sydney Strauss, JBQ is a love letter to our Cuban roots and the vibrant energy of Miami. We believe in fashion that feels good, looks exquisite, and does good—crafting luxury resort wear that honors both the women who wear it and the world we share. Our journey is one of passion, sustainability, and the pursuit of timeless elegance.