Brand Tone

approachable, enthusiastic, and community-focused

Brand Values

• •Community
• •Passion for Motorsports
• •Authenticity

Best Practices

• •Speak the Language: Use terminology and slang that is common and authentic to the car enthusiast community. Avoid overly corporate or formal language.
• •Encourage User-Generated Content: Actively feature customers' photos and videos on social media. This reinforces the community value and provides authentic content.
• •Engage Genuinely: Respond to comments and messages in a friendly and conversational manner. Ask questions and start conversations to foster community interaction.
• •Tell Stories: Share the stories behind the cars, the events, and the people in the community. This creates a deeper connection with the audience.
• •Maintain Visual Consistency: Use a consistent style of imagery and branding across all platforms that reflects the gritty, authentic, and passionate nature of the motorsports world.

Social Perception

The general perception of JBM Motorsports is positive. Customers and followers on social media appear to appreciate the brand's focus on the car community and the quality of their products. The brand is seen as a genuine part of the car scene, rather than a corporate entity trying to capitalize on it. Influencer collaborations and user-generated content on platforms like TikTok further solidify their credibility within the community.

Copy Examples

• •Weekend forecast: 100% chance of loud exhausts and good times. Tag your crew and let us know what you're wrenching on or driving this weekend! #JBMmotorsports #CarCommunity
• •Stay warm at the track or on a late-night drive with our new 'Garage Therapy' hoodie. Made for enthusiasts, by enthusiasts. Because we all know the best therapy involves a wrench in hand. #SubieLife #CarApparel
• •It's more than a hobby, it's a lifestyle. JBM Motorsports offers apparel and accessories that speak your language. Join the community and wear your passion. Shop now for free shipping on orders over $50.
• •Fueling Your Passion. From the street to the track, we're with you. Explore our latest collection of motorsports apparel.
• •🔥 Fresh Drops & Weekend Meets Inside! 🔥