Brand Tone

Empathetic, Supportive, Friendly, Approachable, Positive, Uplifting, Enthusiastic, Trendy, Value-Oriented

Brand Values

• •Empowerment: Helping women feel beautiful and confident, regardless of hair challenges.
• •Quality & Innovation: Striving to create exquisite, natural-looking designs using premium materials (both synthetic and human hair).
• •Customer Satisfaction: A guiding principle for the brand, aiming for an exceptional shopping experience.
• •Inclusivity & Accessibility: Making premium-quality wigs affordable to promote self-expression for women from diverse backgrounds.
• •Community & Connection: Fostering a supportive community, particularly for those experiencing hair loss, and engaging directly with customers. The brand name itself, 'JB,' honors the founder's friend, Jady Bailey, symbolizing remembrance and the initial intention of courage and confidence through beautiful hair.

Best Practices

• •Lead with Empathy and Understanding: Always remember the 'why' behind the brand – the desire to help and empower, especially those with hair loss. Use language that is sensitive, supportive, and understanding.
• •Focus on Confidence and Empowerment: Frame product benefits around how they make the customer *feel* – confident, beautiful, ready to take on the world. Highlight transformation and self-expression.
• •Maintain an Approachable and Friendly Voice: Use clear, conversational language. Avoid overly technical jargon. Engage with your audience as if you're talking to a friend, reflecting the founder's interactive style.
• •Highlight Value without Sacrificing Quality Perception: Emphasize the affordability and accessibility of the products, but always pair it with assurances of good quality, natural appearance, and stylish designs for the price point.
• •Incorporate Storytelling and Authenticity: Weave elements of the brand's origin story and its mission into your copy where appropriate. Showcase real customer experiences (with permission) and influencer collaborations to build trust and authenticity.

Social Perception

Positive for Affordability & Style, Good for Beginners & Experimentation, Confidence-Boosting, Variable Quality (but good for the price), Engaged Founder, Influencer Driven

Copy Examples

• •Headline: Rediscover Your Radiance. Your Perfect Hair Day is Here. Body: At JBextension, we believe everyone deserves to feel confident and beautiful. Inspired by a story of friendship and a dream to empower, we craft stunning, natural-looking wigs and extensions that let your true self shine. Explore our collection and find the style that speaks to you – affordably. Because beautiful hair should be for everyone.
• •Headline: Hair Loss? We See You. We Support You. We Style You. Body: Your hair journey is unique, and we're here for every step. JBextension was born from a desire to bring hope and confidence to those facing hair challenges. Our carefully designed wigs offer comfort, style, and a beautifully natural look, so you can face the world with your head held high. Let us help you find your crown.
• •Headline: Try a New Look, Risk-Free Fun! Body: Ever wondered what you'd look like with fiery red locks or a chic blonde bob? With JBextension's affordable and high-quality synthetic wigs, experimenting with your style has never been easier or more fun! Perfect for beginners and style explorers alike. Dive in and discover a new you!
• •Headline: The JBextension Promise: Confidence in Every Strand. Body: From our heart to your head, each JBextension piece is more than just hair – it's a promise of quality, style, and the confidence that comes from looking and feeling your best. Join our global family and experience the JB difference.
• •Headline: As Seen on Your Faves! Get the Look, Love the Price. Body: Wondering how to get those amazing hairstyles you see online? Chances are, it’s JBextension! Our trendy and realistic wigs are loved by influencers and customers worldwide for their look, feel, and incredible value. Shop the styles everyone’s talking about!