Brand Tone

Playful, Relaxed, and Humorous

Brand Values

• •Fun
• •Relaxation
• •Quality
• •Customer Satisfaction
• •Innovation

Best Practices

• •Use playful and evocative language to describe products.
• •Incorporate humor and lightheartedness in marketing messages.
• •Highlight the relaxation and enjoyment aspects of water activities.
• •Maintain a friendly and approachable tone in all communications.
• •Focus on the positive emotions associated with leisure and recreation.

Social Perception

Fun-loving, carefree, and dedicated to providing enjoyable leisure products

Copy Examples

• •"Dive into our delightful collection of inflatable flamingos! Perfect for lounging and making a splash."
• •"Turn your backyard into the ultimate chill zone with our easy-to-set-up hot tubs. Relaxation, here we come!"
• •"Warning: Our water guns may cause uncontrollable laughter and spontaneous water fights!"
• •"Beat the heat with our quirky and cool pool floats. Guaranteed to make you the envy of the pool!"
• •"Life is better in a bikini, especially when you're lounging on one of our giant inflatable swans."