Brand Tone

Passionate & Expressive, Purpose-Driven & Activist, Inspirational & Uplifting, Authentic & Truthful, Community-Oriented & Collaborative

Brand Values

• •Purpose & Gratitude
• •Storytelling & Activism
• •Beauty & Fairness
• •Love & Excellence
• •Perspective & Duality
• •Community & Representation
• •Innovation & Value
• •Healing & Positive Energy

Best Practices

• •Lead with Purpose: Always tie the art back to its deeper meaning, whether it's storytelling, activism, community, or personal truth. Explain the "why" behind the "what."
• •Use Evocative & Sensory Language: Describe the art in ways that convey its vibrancy, movement, and emotional impact. Words like "ignite," "flow," "vibrant," "kinetic," "clarify," "resonate" can be powerful.
• •Maintain Authenticity & Transparency: Share the artist's journey, inspirations, and even the struggles or questions explored through the art. This builds a genuine connection.
• •Emphasize Connection & Community: Regularly highlight collaborations, public art, and the art's relationship to Minneapolis and broader social themes. Encourage dialogue and shared experiences.
• •Be Bold & Unapologetic (Yet Inclusive): While addressing potentially challenging themes of social justice and activism, maintain an uplifting and inclusive tone that invites conversation rather than division, aiming to "neutralize the noise, correlate perspectives, and ultimately clarify some truth."

Social Perception

Talented & Unique Artist, Voice for the Community, Socially Conscious & Impactful, Provider of Vibrant & Uplifting Art, Collaborative & Engaging

Copy Examples

• •Headline for a new collection: "More Than Art: It's a Conversation. It's Our Story. Explore the new collection by Jendayi Berry Art and find the piece that speaks your truth."
• •Social Media Post (Instagram/Facebook) with an image of a vibrant abstract piece: "Let the colors speak. Each layer, a new perspective. Each swirl, a step closer to understanding. My art is a journey into the dualities that shape us, a quest for shared truth and vibrant connection. How does this piece make you feel? #JendayiBerryArt #ArtAsActivism #FluidArt #MinneapolisArtist #TruthInColor"
• •Product Description for a print: "Bring the energy of resilience and the beauty of shared experience into your space. This print, 'Community Bloom,' is a testament to the power of connection and the enduring spirit of Minneapolis. A portion of proceeds supports local youth arts initiatives. #JendayiBerryArt #ArtForChange #CommunityLove"
• •About Page Snippet: "At Jendayi Berry Art, we believe art is a conduit. A way to channel our deepest truths, challenge perceptions, and paint a world filled with more beauty, understanding, and justice. Each piece is an act of purpose, an invitation to see differently. Join the movement."
• •Call to action for a custom commission: "Have a vision? A story waiting to be told in color and form? Let's collaborate. Jendayi Berry works with you to create custom art that doesn’t just fill a space, but transforms it with meaning and powerful energy. Envision your truth."