Brand Tone

Nurturing and Authentic

Brand Values

• •Natural and High-Quality Ingredients
• •Handmade Craftsmanship
• •Family-Oriented
• •Self-Care and Wellness
• •Transparency

Best Practices

• •Always Emphasize "Handmade" and "Family-Owned": These are powerful differentiators. Weave this narrative into product stories, social media posts, and the "About Us" section to continuously build a personal connection.
• •Use Sensory and Emotional Language: Describe how products feel, smell, and the positive emotions they evoke (e.g., "refreshing," "luxurious," "calming," "confident"). This helps the customer imagine the experience.
• •Focus on Benefits, Not Just Features: Instead of just listing ingredients, explain the positive impact they have on the user's skin, hair, and overall well-being. For example, instead of "contains shea butter," write "deeply nourishes and soothes your skin with rich, creamy shea butter."
• •Maintain a Warm and Personal Voice: Address the customer directly using "you" and "your." Write as if you are giving friendly, trusted advice. A conversational tone makes the brand more relatable and approachable.
• •Create a Tone of Voice Guideline Document: To ensure consistency across all platforms and by anyone creating content, document the brand's personality, key messaging points, and provide on-brand and off-brand examples of copy. This should include preferred vocabulary (e.g., "nurture," "glow," "ritual") and phrases to avoid (e.g., "anti-aging," "flawless").

Social Perception

Effective and High-Quality; Trustworthy; Authentic

Copy Examples

• •Nourish your skin from the outside in. ✨ Our handmade Turmeric & Kojic Acid bar isn't just soap; it's a daily ritual for a brighter, more even glow. Crafted with love by our family, for yours. #JBAessentials #HandmadeSoap #NaturalSkincare #SelfCare
• •Tired of skincare that's full of harsh chemicals? At JBAessential's, we believe in the gentle power of nature. Discover our family's handmade creations and start your journey to healthier skin today. Your skin will thank you. Shop now for 15% off your first order!
• •Unlock your hair's true potential with our Rosemary & Chebe Hair Growth Oil. This potent, all-natural blend is handcrafted in small batches to ensure every bottle is filled with the purest ingredients. It’s more than just oil—it’s a promise to your hair, lovingly made to strengthen, lengthen, and restore.
• •A Little Gift From Our Family to Yours 💌 Hi [Customer Name], we believe every day is a chance for self-care. As a thank you for being part of our community, here's a special guide to creating the perfect at-home spa moment with our latest handmade essentials.
• •Handmade with Purpose. Naturally Effective. Welcome to JBAessential's—where your wellness journey begins.