Brand Tone

Sophisticated & Elegant, Contemporary & Modern, Authentic & Passionate, Accessible Luxury, Confident & Stylish

Brand Values

• •Craftsmanship & Quality
• •Heritage & Authenticity
• •Timeless Style with a Modern Twist
• •Purposeful Design
• •Attention to Detail
• •Sustainability (emerging)

Best Practices

• •Emphasize Heritage and Craftsmanship: Always weave in the "Italian Made, NYC Born" narrative. Use words like "artisanal," "handcrafted," "legacy," and "precision" to reinforce quality.
• •Maintain a Confident and Sophisticated Voice: Avoid overly casual slang or overly technical jargon. The tone should be refined yet approachable, reflecting accessible luxury.
• •Tell the Story: Connect products back to the founder's inspiration and the brand's origins. This adds depth and authenticity.
• •Focus on "Timeless" and "Modern": Highlight how the classic Italian aesthetics are translated for a contemporary audience. Use phrases that suggest enduring style rather than fleeting trends.
• •Use Evocative Language: Describe the feel, the look, and the story behind the products. Words like "authentic," "passion," "excellence," "refined," and "purposeful" can resonate with the target audience seeking quality and style.

Social Perception

High-Quality Niche Brand, Stylish & Fashion-Forward, Personal & Story-Driven, Trustworthy due to Transparency. General public awareness might be limited due to the niche nature of accessible luxury and the brand's current scale, but those aware likely hold it in high regard for its specific attributes.

Copy Examples

• •Headline: JB3: Italian Craftsmanship. New York Edge. Body: Discover accessories where timeless Italian artistry meets modern city style. Each piece, born from a passion for quality and authentic design.
• •Product (Sunglasses): See the World Differently. Body: Handcrafted in Italy using a 36-step artisanal process, our [Sunglass Name] frames offer more than just shade—they offer a statement. Experience enduring style and exceptional quality.
• •Brand Story Snippet: From Italy, With Love. For New York, With Vision. Body: JB Mariano III's journey through Italy inspired a deep appreciation for authentic craftsmanship. JB3 brings that passion to life, creating accessories that carry a legacy of excellence into contemporary design.
• •Lifestyle Post (Instagram/Facebook): Elevate Your Everyday. Body: It’s not just an accessory, it’s a piece of heritage. JB3 designs find beauty in purpose, adding a touch of Italian-made luxury to your unique style. #JB3official #ItalianMade #NYStyle
• •Call to Action (Email/Website): Join the JB3 Family. Body: Experience the art of Italian accessories. Sign up for early access to new collections, inspired by a tradition of excellence and designed for the modern individual.