Brand Tone

Friendly, Sentimental, and Trendy.

Brand Values

• •Personal Connection and Storytelling
• •Quality and Craftsmanship
• •Customer Experience
• •Accessibility and Affordability

Best Practices

• •Lead with Emotion, Support with Features: Always start with the sentimental value—the memory, the bond, the story. Then, follow up with the product details like "14k gold-filled" or "custom-fitted."
• •Use "You" and "Your": Center the customer in the narrative. Use language that speaks directly to them, such as "Your story," "Your memories," and "Create your piece." This reinforces the brand's value of personal connection.
• •Incorporate "Sparkle and Story" Keywords: Consistently use words like "sparkle," "shine," "story," "memory," "lasting," and "timeless" to reinforce the brand's core themes. The phrase "every piece tells a story" is a strong foundation.
• •Keep it Conversational and Positive: Use a friendly, approachable voice. Emojis (like ✨, ♥️, 💎) are appropriate for social media to add warmth and personality, reflecting the trendy aspect of the brand.
• •Be Transparent and Proactive in Service Communication: To counter any negative perceptions about service, ensure all communication regarding shipping and processing times is clear, honest, and proactive. Frame customer service interactions with the same friendly and helpful tone seen in marketing, as shown in the phrase: "We promise to get back to you as soon as we're not busy packing orders for our amazing customers."

Social Perception

The brand is perceived positively, particularly on TikTok and Instagram, due to happy customer experiences and the strong experiential appeal of in-person services. However, it is an emerging brand with some online discussions pointing to potential customer service challenges regarding communication and shipping times, as indicated by an unanswered BBB complaint.

Copy Examples

• •Your story, sealed with a spark. ✨ Grab your bestie, your sister, or your love and create a memory that lasts forever. Our 14k gold-filled chains are custom-fitted and welded for a seamless, timeless look. Tap the link in our bio to book your permanent jewelry experience!
• •Wear your heart on your sleeve... or around your neck. Our Custom Photo Lockets keep your most cherished memories close. Just upload your favorite photo, and we'll craft a beautiful, timeless piece that tells your unique story. The perfect gift for them, the perfect treasure for you.
• •More Than Just Jewelry. It's Your Story, Forged in Gold. From permanent bracelets that celebrate your bonds to custom pieces that hold your memories, find something that truly means something.
• •Ready for the next chapter of your story? Your first piece of Jazzie Jewelry was just the beginning. Whether you're adding to your permanent stack or designing a new custom necklace, we're here to help you celebrate your next milestone. See what's new in the collection!
• •SOUND ON for the spark! ✨ Tag the person you'd get permanently linked with. #permanentjewelry #friendshipgoals #jewelry #customjewelry #goldjewelry