Brand Tone

Friendly, Approachable, Helpful, Solution-Oriented, Positive, Uplifting, Enthusiastic, Cheerful, Informal, and Casual

Brand Values

• •Thoughtfulness
• •Ease and Convenience
• •Affordability and Value
• •Positivity and Encouragement
• •Customer Focus
• •Uniqueness

Best Practices

• •Develop a "Voice Guide": Create a simple document outlining key tone words (e.g., friendly, helpful, positive, cheerful), "words we use," and "words we avoid." Share this with anyone creating content.
• •Use "You-Focused" Language: Continue to frame copy around the customer's needs and how the products benefit them (e.g., "Helping *you* find...", "Saving *you* time...").
• •Incorporate Positive Language and Emojis (Appropriately): Maintain the use of uplifting words, encouraging phrases, and relevant emojis (like ✨, 💖, 😊) where suitable for the platform, reinforcing the cheerful and friendly vibe.
• •Tell Small Stories: Briefly explain the benefit or feeling behind a product, not just its features. For example, instead of "Mug with quote," try "Start your day with a boost of positivity with our 'Strong As A Mother' mug – because you are!"
• •Maintain a Conversational Style: Write as if you're talking to a friend. Keep sentences relatively short, use contractions (like "it's," "you're"), and ask questions to engage the audience. Ensure clarity and avoid overly formal or technical jargon.

Social Perception

Gift-Oriented, Cute and Pretty, Personalized/Customizable, Active Online Presence

Copy Examples

• •Facebook/Instagram Ad (General Gifts): Stop stressing, start gifting! 💖 At Jay's Pretty Little Things, we've gathered all the cutest, most thoughtful treasures in one place. Find that perfect something to make their day sparkle! Shop now and spread a little joy! ✨ #JaysPrettyLittleThings #GiftIdeas #ThoughtfulGifts #ShopSmall
• •Product Description (for a Mug): Sip in style and start your day with a smile! 😊 Our 'Beautiful Floral Prints' ceramic mug isn't just pretty, it's a little dose of sunshine with your morning coffee or tea. The perfect pick-me-up for yourself or a lovely gift for someone special. Microwave and dishwasher safe for easy-peasy care! #CuteMug #FloralMug #GiftForHer #PositiveVibesOnly
• •Email Subject Line (for a Sale): 🎁 Psst! Pretty Little Deals Just For You! Save on Gifts They'll Adore!
• •Blog Post Intro (e.g., Teacher Appreciation Gifts): They inspire, they nurture, they shape little minds! ✨ Finding the perfect way to say 'thank you' to an amazing teacher just got easier. We've curated a list of heartwarming and practical gifts that show your appreciation in the prettiest way possible. Let's celebrate those classroom heroes! #TeacherGifts #ThankYouTeacher #GiftGuide #JaysPrettyLittleThings
• •Pinterest Pin Description (for a Custom Necklace): Wear your heart around your neck! 💕 Our beautiful custom name necklaces are the perfect way to keep loved ones close or to simply celebrate YOU. Thoughtfully crafted and oh-so-pretty, it's a gift that will be cherished. Design yours today! #CustomNecklace #PersonalizedJewelry #GiftIdeas #JaysPrettyLittleThingsForYou