Tono de Marca

Helpful, reassuring, and tech-savvy. Professional yet accessible, focusing on problem-solving and conveying security and convenience. Social media posts can be slightly more casual and engaging.

Valores de Marca

• •Innovation
• •Convenience
• •Reliability
• •Peace of Mind

Mejores Prácticas

• •Lead with the Solution: Always frame the copy around solving the customer's problem (frustration, wasted time) rather than just listing product features. Start with the pain point, and present JaysFinder as the immediate, easy solution.
• •Use Reassuring Language: Employ words and phrases like "peace of mind," "no more worry," "we've got you covered," and "simply tap to find." This reinforces the core emotional benefit of the product.
• •Keep it Simple and Direct: Avoid overly technical language. Explain how the technology works in simple terms, as seen in the website's FAQ section (e.g., "Use the JaysFinder app to ring your items"). The tone should be that of a helpful, tech-savvy friend.
• •Highlight Nigerian Pride Subtly: As "Nigeria's First Item Finder startup," this is a unique selling point. Mentioning it in bios or occasional posts can build a stronger connection with the local market without overdoing it in every ad.
• •Maintain a Consistent Voice Across Platforms: While the format may change (e.g., a short, punchy tweet vs. an informative Facebook post), the core tone should remain consistent. The voice reassuring, and innovative should be recognizable everywhere. Your response to customer queries should also reflect this helpful and professional tone.

Percepción Social

Positive, perceived as an innovative local tech solution to a relatable everyday problem. Valued for its practicality and effectiveness in finding misplaced items. Appeals to tech-literate individuals seeking convenience and those looking for thoughtful gifts.

Ejemplos de Copy

• •Headline: Last seen... where I left them. Body: That feeling of panic when your keys are not where you thought they were? Gone. With the JaysFinder tag, a simple tap on your phone is all it takes to find them. Spend less time searching and more time doing. #JaysFinder #NeverLost #TechSolution #MadeInNigeria #FindItFast
• •Headline: Your Wallet is Calling. Body: Don't turn your home upside down. The JaysFinder makes finding your lost wallet, remote, or bag as easy as a tap. Get notified if you leave items behind and see their last known location on a map. Order yours today and stop searching! Call to Action: Shop Now
• •Headline: Misplaced? Found in Seconds. Body: Attach a Jay to anything. Find it with your phone. The simple, smart way to keep track of what matters most. Call to Action: Discover JaysFinder
• •Body: Phone on silent and can't find it? Double-tap your JaysFinder tag to make it ring loud! What everyday problem does tech solve for you? #SmartTech #LifeHacks #JaysFinderNG
• •Subject: Forget Forgetting. Body: Hi [Customer Name], we’ve all been there that frantic search for a lost item. The JaysFinder was created for that exact moment. It’s the small, durable, and easy-to-use tracker that saves you time and brings you peace of mind. Attach it, and never lose track again. Call to Action: Get My JaysFinder