Brand Tone

personal, community-oriented, and approachable

Brand Values

• •Community
• •Authenticity & Handmade Quality
• •Customer-Centricity
• •Entrepreneurial Spirit

Best Practices

• •Always Use "I" and "We" to Foster Connection: Write from a personal perspective. Use "I" when sharing founder stories or design inspiration and "we" when talking about the business and its community to make the brand feel human and inclusive.
• •Highlight the "Handmade" Aspect in Descriptions: Consistently mention the handmade nature of the products. Frame imperfections as a positive trait ("perfectly imperfect," "one-of-a-kind") that adds value and uniqueness, as stated in the brand's disclaimer.
• •Prioritize Community-First Language: Regularly use words like "community," "VIPs," and "together." Frame sales and new releases as exclusive perks for this valued group to reinforce loyalty.
• •Keep Communication Direct and Simple: Maintain the approachable, small-town feel. Use clear, friendly language across all platforms, from the website header ("Thank you for shopping small!") to customer service emails.
• •Integrate the Founder's Story: Weave Jay Regan's personal journey and presence into the marketing. Showcasing her modeling the clothes or sharing behind-the-scenes content reinforces authenticity and makes the brand more relatable than a faceless company.

Social Perception

The brand is perceived as a local, small-town business with a dedicated founder. Customers likely feel a personal connection to Jay Regan and the brand, viewing it as more than just a store but a part of their community. The VIP group model cultivates loyalty and makes customers feel valued and included. The emphasis on custom and cause-related apparel further strengthens its positive social standing as a business that is responsive and caring.

Copy Examples

• •That handmade touch you love, now in our new fall crewnecks! ✨ I personally designed these with cozy weekends and pumpkin spice lattes in mind. Each one is perfectly imperfect and made with love, right here in JC. Tap to shop before they're gone! #ShopJayRegan #HandmadeWithLove #FallFashion
• •VIPs, you get first dibs! 🎉 Our limited edition Holiday collection is officially live for YOU before anyone else. Thank you for being the heart of this community. Let me know your favorites in the comments! Shop the exclusive drop now! #JayReganVIP #CommunityFirst #ExclusiveAccess
• •Your Vision, Our Craft. From team spirit to personalized gifts, we bring your ideas to life. Let's create something unique, together. Click here to start your custom order.
• •A Special Thank You From Me to You ❤️ Hey [Customer Name], I was packing orders this morning and just felt so grateful for your support. It's because of amazing people like you that my little dream of a business keeps growing. As a thank you, here ’s a sneak peek at what's coming next week... and maybe a little something extra just for you.
• •More than just a tee, it's a statement. Made from ultra-soft cotton and printed by hand, this tee has character you won't find anywhere else. Due to the handmade nature of our products, each piece is truly one-of-a-kind, just like you. Rock it with confidence! #HandmadeApparel #UniqueStyle