Brand Tone

Artisanal & High-Quality, Personal & Celebratory, Elegant & Luxurious, Warm & Heartfelt

Brand Values

• •Craftsmanship & Artistry: Dedication to unique, handmade, and high-quality products, designed and painted by Jayne and her team.
• •Personalization & Meaning: Creating items that are special and meaningful for key life celebrations, intended to become family heirlooms.
• •Tradition & Heritage: Aspiring to become a British heritage brand, creating timeless pieces.
• •Quality Materials: Using UK-sourced materials and finishes like 24-carat gold.
• •Community & Support: Providing creative flexible work for UK artists and engaging in charitable collaborations.

Best Practices

• •Emphasize Craftsmanship: Consistently use words like "hand-painted," "handcrafted," "artisanal," "bespoke," and "unique" to highlight the skill and care in each piece.
• •Focus on Celebration and Heirlooms: Frame products around special occasions, family, memories, and the idea of creating lasting "heirlooms" and "keepsakes."
• •Convey Elegance and Quality: Mention premium materials like "24-carat gold," "high gloss glaze," and the "iconic red gift boxes" to reinforce the luxury aspect.
• •Use Warm and Evocative Language: Employ words that evoke emotion, connection, and the joy of giving and receiving something truly special (e.g., "cherish," "love," "magic," "heartfelt").
• •Maintain a Personal Touch: Reflect Jayne Redmond's passion and the personal story behind the brand, possibly by using "I" or "we" (referring to Jayne and her team) in appropriate contexts, to make the brand feel approachable despite its luxury positioning.

Social Perception

A provider of unique and high-quality, personalized gifts and decorations, particularly for Christmas. A luxury brand, due to the craftsmanship, materials (like 24-carat gold), and associations with high-end retailers. A brand that creates cherished heirloom pieces meant to be kept and passed down through families. A business with a strong artisanal focus, valuing hand-painted and individually crafted items over mass production. The target audience is primarily women aged 30-65 who value keepsakes and quality.

Copy Examples

• •Headline: Cherish Every Moment: The Art of Jayne Redmond Handmade. Body: Discover exquisitely hand-painted ceramics, personalized to capture your most treasured memories. Each piece, a future heirloom, is crafted with love and a touch of 24-carat gold sparkle. Call to Action: Create Your Keepsake.
• •Headline: More Than a Gift, It's a Tradition in the Making. Body: From festive Christmas baubles to bespoke celebration plates, Jayne Redmond designs are individually handcrafted in our Surrey studio. Give a gift that tells a story, year after year. Call to Action: Explore Our Collections.
• •Headline: The Radiance of Handcrafted Luxury. Body: Experience the unique charm of Jayne Redmond's quintessentially British ceramics. Each design is brought to life by our skilled artists, ensuring unparalleled quality and a timeless elegance for your home. Call to Action: Discover Bespoke Designs.
• •Headline: Celebrate with Art, Cherish Forever. Body: Jayne Redmond Handmade: where artistry meets heartfelt celebration. Our personalized ceramic treasures are designed to be loved, shared, and passed down through generations. Call to Action: Personalize Your Story.
• •Headline: Hand-Painted with Passion, Destined for Your Family. Body: At Jayne Redmond, we believe in the magic of handmade. Our beautiful ceramic pieces, often finished with delicate 24-carat gold, are more than just decorations; they are the keepsakes of tomorrow. Call to Action: Find a Unique Treasure.