Brand Tone

Personal & Approachable, Inspirational & Empowering, Elegant & Refined

Brand Values

• •Family & Connection
• •Passion for Fashion
• •Timeless Style
• •Customer-Centricity

Best Practices

• •Always Tell the Story: Consistently weave the mother-daughter origin story into your marketing. This is your strongest unique selling proposition. Whether in an email, a social post, or a product description, referencing this personal element reinforces your core values.
• •Use "You" and "We": Frame your copy as a conversation. Use "we" to refer to the brand (Jayne and Tola) and "you" to speak directly to the customer. This maintains the personal, approachable tone.
• •Focus on "Feeling," Not Just "Features": Instead of only listing fabric composition or dimensions, describe how the garment will make the customer feel: confident, elegant, empowered, comfortable. Connect the product to an emotion or an experience.
• •Develop a Brand Vocabulary: Create a list of on-brand words (e.g., "timeless," "elegant," "curated," "confidence," "story," "empower") and words to avoid (e.g., "trendy," "cheap," "deal," "bestseller" without context). Use this list to guide all copywriting.
• •Expand Your Online Presence with a Consistent Voice: When you do expand to social media, ensure the personal, elegant, and inspirational tone is carried over. The first posts should introduce Jayne and Tola and the brand's philosophy before diving into pure product marketing. This will build a community, not just a customer list.

Social Perception

Limited Visibility, Trust Reliant on Direct Experience, Undefined Community

Copy Examples

• •For a New Collection Launch Email: Headline: Inspired by Our Journey, Designed for Yours. Body: Introducing the Heritage Collection—a curated selection of timeless pieces born from our shared love for fashion. Each garment is designed not just to be worn, but to be a part of your story, empowering you with confidence from the inside out. Discover styles that last a lifetime.
• •For an Instagram Post (Future Use): (Image: A woman confidently wearing a JAYNE Fashion dress in a chic urban setting) Caption: Style is a language we all speak. Our latest collection is about more than just fabric and thread; it's about the confidence you feel and the elegance you project. Find the piece that speaks to you. #JAYNEFashion #TimelessElegance
• •Product Description (for a classic blazer): Title: The "Power" Blazer Description: Every woman needs a piece that makes her feel unstoppable. Meticulously tailored for a sharp, sophisticated silhouette, our Power Blazer is that piece. From the boardroom to a dinner out, it's a versatile staple built on a foundation of timeless style and quality craftsmanship.
• •Homepage Banner Text: Headline: From Our Closet to Yours: A Passion for Timeless Fashion. Sub-headline: Founded by a mother-daughter duo, JAYNE Fashion is a celebration of elegant, confidence-inspiring apparel for the modern woman.
• •"About Us" Page Snippet: "JAYNE Fashion isn't just a store; it's a story. A story of a mother and daughter, Jayne and Tola, who believe that the right outfit can change how you see the world—and how the world sees you. We pour our shared passion into every hand-picked piece, hoping to bring a little of that joy and confidence to you."