Brand Tone

Elegant & Sophisticated, Warm & Heartfelt, Appreciative & Mindful, Simple & Understated, Personal & Authentic

Brand Values

• •Meaningful Connection
• •Quality & Craftsmanship
• •Timeless & Minimalist Design
• •Sustainability
• •Support for Local & Small Business
• •Passion for Paper & Design

Best Practices

• •Champion Simplicity: Use clear, concise, and graceful language. Avoid jargon or overly casual slang to maintain an air of sophistication.
• •Emphasize Emotional Value: Consistently link products to the core mission of fostering genuine human connection and the emotional impact of sending and receiving a handwritten note.
• •Narrate the Craft: Subtly weave in details about the quality of materials (e.g., \"archival quality paper,\" \"FSC-certified\") and the artisanal printing process (e.g., \"antique letterpress,\" \"individually pressed\") to underscore value and tradition.
• •Maintain a Personal, Warm Voice: Even in professional communications, the tone should reflect the founder's passion and the brand's heartfelt nature. Use inclusive and considerate language.
• •Ensure Visual-Verbal Harmony: The language used across all platforms must align seamlessly with the brand's minimalist, elegant, and timeless visual identity. Every word should feel as thoughtfully curated as the designs themselves.

Social Perception

High-Quality & Artisanal, Aesthetically Pleasing & Stylish, Thoughtful & Intentional, Conscious & Values-Driven, Boutique & Curated

Copy Examples

• •Headline: Beyond Words. Pure Connection. Body: Rediscover the joy of the handwritten note with Jaymes Paper. Our minimalist designs, pressed onto fine, sustainable paper, offer a timeless way to share your most meaningful sentiments. Crafted with intention, for connections that last.
• •Headline: Elegance in Simplicity. Heartfelt in Every Fiber. Body: Jaymes Paper marries minimalist aesthetics with the rich tradition of letterpress. Each card is a canvas for your thoughts, designed to be cherished long after it’s received. Send more than a message; send a keepsake.
• •Instagram Post Caption (paired with an image of a curated set of Jaymes Paper cards): Caption: The quiet luxury of a handwritten note. ✨ Our collection is thoughtfully designed to help you express it all – from the grandest celebrations to the simplest \"thinking of you.\" Crafted with care, on sustainably sourced paper. #JaymesPaper #LetterpressLove #MeaningfulCommunication #SimpleElegance #SustainableStationery
• •Product Detail Snippet (for a \"Congratulations\" card): Text: Celebrate their special moment with understated sophistication. Our \"Congratulations\" card is letterpress printed on beautiful, eco-conscious stock, offering a tangible expression of your joy and best wishes.
• •Email Subject Line: A Little Note, A Lot of Love | Discover Jaymes Paper. Email Body Preview: In a world of instant messages, find beauty in taking a moment. Jaymes Paper creates timeless stationery that transforms your words into cherished memories...