Brand Tone

Nurturing & Caring, Relatable & Authentic, Informative & Educational, Feminine & Gentle, Community-focused

Brand Values

• •Comfort
• •Health & Wellbeing
• •Quality
• •Sustainability & Natural Materials
• •Body Positivity & Inclusivity
• •Transparency

Best Practices

• •Prioritize "Comfort" and "Softness": These are core to the Jaymes experience. Use sensory language that evokes the feeling of the bamboo fabric (e.g., "cloud-like," "buttery soft," "gentle caress").
• •Emphasize Health and Natural Benefits: Clearly communicate the advantages of organic bamboo, such as breathability, anti-bacterial properties, moisture-wicking, and suitability for sensitive skin. Frame these benefits in a caring, nurturing way.
• •Speak Inclusively and Positively: Use language that resonates with a diverse audience and promotes body positivity. Avoid jargon or overly technical terms; keep the language accessible and relatable.
• •Foster Community and Trust: Encourage interaction, share customer testimonials (with permission), and be transparent about materials and practices. Use a friendly, approachable, and supportive voice.
• •Maintain Visual and Verbal Consistency: Ensure that the copy tone aligns with the soft, natural, and feminine aesthetic of the brand's visuals across all platforms. Use consistent terminology for products and brand concepts.

Social Perception

Highly Positive, Trusted, Community-Oriented, Seen as a Go-To for Comfortable, Healthy Underwear

Copy Examples

• •Headline: Finally, Underwear That Breathes With You. Body: Tired of synthetics that suffocate? Our organic bamboo panties are designed for your ultimate comfort and vulva health. Soft, seamless, and oh-so-gentle. Feel the Jaymes difference. #BreatheEasy #JaymesComfort
• •Headline: Your Daily Dose of Softness. Body: Wrap yourself in the cloud-like comfort of Jaymes. Our bamboo loungewear isn't just incredibly soft, it's also naturally kind to your skin and the planet. Because self-care starts with what you wear. #OrganicLuxury #GentleOnYou
• •Headline: Jaymes: Loved by Lovers, Recommended by Experts. Body: From our amazing Jaymes Lovers community to naturopaths who understand the importance of breathable fabrics, the verdict is in: Jaymes is the healthy, comfy choice for your most delicate area. Join the movement! #VulvaHealth #BambooGoodness
• •Headline: More Than Just Underwear, It's a Feeling. Body: That "ahhh" moment when you slip into something truly comfortable. That's Jaymes. Our bamboo pieces are crafted to make you feel good, inside and out, all day long. Discover your new favorites. #EverydayComfort #FeelGoodFabric
• •Headline: Beautifully Bamboo, Beautifully You. Body: Embrace your natural beauty with Jaymes. Our thoughtfully designed bamboo essentials celebrate every body, offering unparalleled softness and a gentle touch. Because every woman deserves to feel comfortable and confident. #JaymesForAll #NaturallyConfident