Tono de Marca

Direct and Frank, Passionate, Inspirational and Generous (as a teacher), Humorous, Uncompromising, Observational

Valores de Marca

• •The Primacy of Vision (Seeing)
• •Authenticity/Truthfulness
• •Joy of Discovery
• •Hard Work and Dedication
• •Lifelong Learning and Curiosity
• •Valuing Art and Artists
• •Emotional Connection

Mejores Prácticas

• •Be Direct and Unambiguous: Avoid jargon or overly flowery language. Get straight to the point, reflecting Maisel's frankness.
• •Emphasize Passion and Vision: Let the copy convey a deep love for the subject (photography, seeing, art) and the unique perspective offered. Focus on the "why" behind the image, not just the "what."
• •Incorporate Wisdom/Insight: Share genuine insights and "learning moments" rather than just descriptive text. Think of short, impactful statements that make the reader think, much like his memorable quotes.
• •Maintain Authenticity: The voice should feel genuine and unfiltered, even if it means being a little "rough around the edges" or opinionated, staying true to his "loud, vulgar, and thoughtful" persona.
• •Focus on the "Extraordinary in the Ordinary": Highlight the ability to find beauty and meaning in everyday scenes, a central theme in Maisel's work and teaching.

Percepción Social

Legendary/Iconic, Master of Color and Light, Influential Mentor, Quintessential New Yorker, Candid and Unfiltered, Controversial (at times), Packrat/Collector

Ejemplos de Copy

• •For a Workshop Announcement: "Stop just taking pictures. Start *seeing*. Join Jay Maisel and discover the power of light, gesture, and color that transforms the ordinary into the unforgettable. No fluff, just pure, unfiltered photography."
• •For a Print Sale: "It's not about the f-stop. It's about the feeling. Own a piece of a moment, captured with an eye for life's unscripted beauty. Jay Maisel prints: Decades of vision, available now."
• •For a Book Release (e.g., "Light, Gesture, and Color"): "The world is screaming with images. Learn to listen. Jay Maisel's seminal work on Light, Gesture, and Color isn't just a book; it's a new way of seeing. Get your copy and change your perspective."
• •General Brand Statement (Website About Page): "Jay Maisel. Photographer. Teacher. Observer. For over 60 years, it’s been about one thing: the relentless pursuit of the image. Finding the extraordinary in the everyday. If you want to see more interesting pictures, become a more interested person."
• •Social Media Post (if he had one, reflecting his candid style): "Forget your preconceived notions. The best shots happen when you get out of your own way and just look. The world’s full of wonder if you’re willing to see it. #JayMaisel #Photography #LightGestureColor"