Brand Tone

Thought-provoking, contemporary, rebellious, professional in execution yet rooted in authentic, anti-establishment street art. Direct and message-driven, aiming to spark dialogue and reflection, with an aspirational and exclusive element.

Brand Values

• •Social Commentary
• •Innovation and Technology
• •Authenticity and Self-Expression
• •Community and Connection
• •Pushing Boundaries

Best Practices

• •Lead with the 'Why': Always connect the art back to a deeper meaning or social commentary. Don't just sell a print; sell the idea behind it. Start with the message, then introduce the product.
• •Use 'Glitch' and Tech-Forward Language: Incorporate terms like 'glitch,' 'fractured reality,' 'digital,' 'AR,' and 'innovation' to reinforce the unique 'Glitch Pop' style and technological edge of the brand.
• •Balance Rebellion with Professionalism: Maintain the authentic, edgy voice of street art while using polished and professional language, especially when discussing collaborations, quality, and the purchasing process.
• •Create a Sense of Urgency and Exclusivity: Emphasize 'limited editions,' 'one-of-a-kind,' 'signed by the artist,' and 'early access' to motivate purchases and highlight the value of the artwork.
• •Engage and Provoke Thought: Use questions and direct statements to challenge the audience and encourage them to reflect on the themes in the art. The goal is not just to be seen, but to start a conversation.

Social Perception

Jay Kaes is perceived as a significant and respected figure in the contemporary urban art scene, an innovator who skillfully merges traditional street art techniques with modern technology and themes. His work is viewed as both aesthetically striking and intellectually engaging, often cited for its investment value. Collaborations with high-profile brands solidify his reputation as a professional and influential artist who gives back to society by transforming urban landscapes and sparking important conversations.

Copy Examples

• •Our reality is fractured, remixed by the technology in our hands. The 'Digital Dissonance' print captures this glitch. A signed, limited edition piece that asks: what do you see? Own a piece of the conversation. Link in bio.
• •Beyond the Street. Original canvases by Jay Kaes are where the raw energy of urban art meets the intimacy of the studio. These are one-of-a-kind statements. Explore the collection.
• •We've just transformed another wall, but it's more than just paint. It’s a dialogue with the city and a reflection on our shared future. See the story behind our latest mural and how it's bringing new energy to the community.
• •Wear the message. This isn't just a t-shirt; it's a piece of the urban landscape. Featuring the 'Glitch Pop' design, it’s a statement about our hyper-connected world. Premium quality, conscious style.
• •Is technology connecting or disconnecting us? Our latest piece explores this. What's your take? [Poll: Connecting / Disconnecting]. Let's talk about it.