Brand Tone

empowering, inclusive, and friendly

Brand Values

• •Body Positivity
• •Self-Acceptance
• •Empowerment
• •Inclusivity

Best Practices

• •Use "You" and "Your": Address the customer directly to create a personal and inclusive connection.
• •Focus on Feelings, Not Just Features: Highlight how the clothing will make the customer feel (e.g., confident, powerful, comfortable) rather than just its material or design.
• •Incorporate Empowering Language: Use words and phrases that uplift and inspire, such as "celebrate," "embrace," "powerful," and "unapologetically you."
• •Maintain a Positive and Encouraging Voice: Even when addressing customer service issues, maintain a helpful and positive tone that reflects the brand's core values.
• •Showcase Real Customers: Featuring user-generated content and diverse models reinforces the brand's commitment to inclusivity and authenticity, making the messaging more relatable.

Social Perception

The brand is perceived as positive among its target audience, appreciated for its products and positive messaging. It is seen as a source of comfortable and stylish clothing that makes women feel good about themselves.

Copy Examples

• •Confidence looks gorgeous on you. Our collection is designed to celebrate every curve, every shape, and every woman. Because you deserve to feel as amazing as you are. #jaxro #bodypositivity #empowerment
• •Your New Favorite Hoodie is Waiting. Comfort that moves with you and style that speaks for you. The ja.x.ro hoodie isn't just a piece of clothing; it's a feeling. A feeling of being unapologetically you. Shop the collection now and embrace your power.
• •Designed for you. Inspired by you. Loved by you. Welcome to ja.x.ro, where style meets self-love.
• •A little reminder: You are powerful. Hey [Customer Name], we just wanted to drop into your inbox to remind you of your incredible strength and beauty. To celebrate you, here's a sneak peek at our new arrivals, designed to make you feel as powerful as you are. P.S. Don't forget to use your exclusive 15% off code on your next order: EMPOWER15
• •That feeling when your outfit just gets you. ✨ We love seeing how you style your ja.x.ro! Tag us for a chance to be featured. #jaxrostyle #selflovejourney #canadianfashion