Brand Tone

Passionate, Ethical & Responsible, Expert & Knowledgeable, Community-Oriented & Approachable, Premium & Quality-Focused, Rebellious & Idealistic

Brand Values

• •Quality
• •Sustainability
• •Ethical Sourcing
• •Transparency
• •Passion
• •Expertise
• •Community

Best Practices

• •Refer subtly to B Corp, carbon neutrality, origin trips, or Fairtrade certifications within product descriptions, social posts, and stories, making it part of the value proposition, not just an add-on.
• •Remember the "Coffee for the People" mantra.
• •Highlighting the "Hand Roasted in Ireland" aspect connects to local pride and craftsmanship.
• •Emphasize the quality of ingredients and the hand-roasted process in all communications.
• •Showcase the stories behind your coffee beans and the communities that grow them.

Social Perception

A premium coffee and tea supplier known for its commitment to sustainability, ethical sourcing, and high-quality products. Perceived as a responsible and transparent business that values its impact on the planet and its communities.

Copy Examples

• •From our solar-powered roastery to our compostable packaging, taste the care in every cup.
• •Explore our blends.
• •Hand-roasted in Ireland, for a better world.
• •Coffee for the People, by the Coffee People
• •Join the Coffee Revolution!