Brand Tone

Chic & Elegant, Friendly & Approachable, Inspirational & Summery, Body Positive & Inclusive, Expert & Passionate

Brand Values

• •Quality & Premium Selection
• •Customer Empowerment & Confidence
• •Joy of Summer & Leisure
• •Personalized Service
• •Local Rootedness

Best Practices

• •Develop a Style Guide: Create a document outlining the brand's voice, approved terminology, level of formality (e.g., chic yet friendly), and use of emojis or specific phrases. Ensure it emphasizes body positivity and inclusivity in language.
• •Train Your Team: Ensure anyone creating content or interacting with customers (online or in-store) understands and can apply the brand tone consistently.
• •Know Your Audience: Tailor messaging to resonate with women seeking quality, style, and a feel-good beach experience. Use language that inspires confidence and excitement for summer and holidays.
• •Visual Consistency: Ensure the tone of the copy is matched by the visual elements (photography, graphics). Images should be high-quality, stylish, and reflect the aspirational yet welcoming nature of the brand.
• •Review and Refine: Regularly audit your content across all platforms (website, social media, emails) to check for consistency and effectiveness. Gather customer feedback to understand if the tone is resonating as intended.

Social Perception

Specialist Retailer, Destination Shop, Purveyor of Style

Copy Examples

• •Instagram Post (Image: Woman confidently walking on a beach in a stylish swimsuit): Sun-kissed confidence starts with the perfect fit. ✨ Discover our new collection of premium swimwear, designed to make every beach day your best one yet. Visit us in Valras-Plage or explore online. #LaBoutiqueDuMaillot #SummerElegance #BeachwearPerfection
• •Facebook Ad (Targeting women interested in beach holidays and premium fashion): Dreaming of Valras-Plage? ☀️ La Boutique du Maillot offers a curated selection of luxury swimwear from sizes 38 to 58. Find your perfect silhouette with personalized advice from our experts. Shop now and embrace the summer in style! 👉 [Link to Website]
• •Website Banner (Homepage): Elegance Meets the Sea. Explore Exquisite Swimwear and Beach Attire. Personalized Fittings Available. [Shop New Arrivals]
• •Email Newsletter Subject Line: Just In: Your Most Confident Summer Awaits ☀️ (Body Snippet): Hello [Customer Name], dive into our latest arrivals from Europe's leading swimwear designers. At La Boutique du Maillot, we believe every woman deserves to feel fabulous by the water. Let us help you find your dream swimsuit.
• •Product Description (for a high-end swimsuit): Indulge in unparalleled comfort and timeless style with the [Brand Name] [Product Name] swimsuit. Crafted with exquisite [material detail] and designed to flatter, this piece promises a sophisticated beach look. Available in a full range of sizes for your perfect embrace. Experience the art of refined swimwear.