Brand Tone

Playful and Enthusiastic, Friendly and Community-Oriented, Helpful and Informative, Passionate (about games)

Brand Values

• •Joy and Fun
• •Community
• •Quality and Variety
• •Customer Experience
• •Accessibility
• •Discovery and Adventure

Best Practices

• •Embrace the "Jocozaur" Persona: Always inject a sense of fun, enthusiasm, and playfulness into the language. Use playful words, emojis (where appropriate, like on social media), and an upbeat rhythm. Think "dinosaur-sized fun!"
• •Be Genuinely Helpful and Passionate: When describing products or interacting with customers, let the genuine love for games shine through. Offer tips, share excitement about new arrivals, and guide customers with a friendly approach.
• •Foster Community Spirit: Use inclusive language ("Joco-fans," "our community"). Encourage interaction by asking questions, running polls, and featuring user-generated content if possible. Make customers feel like they're part of a fun-loving tribe.
• •Keep it Clear and Accessible: While being playful, ensure the core message is easy to understand for a diverse audience, including families and individuals of different ages. Avoid overly complex jargon unless it's well-known within the gaming community and fits the context.
• •Visual Consistency Reinforces Tone: Ensure that visuals (graphics, videos, store displays) match the playful, vibrant, and friendly tone of the copy. The design work mentioned by AnnArt (whimsical illustrations, playful typography) is a good example to follow.

Social Perception

Trusted Retailer, Go-To Place for Games, Engaging and Modern, Supportive of the Gaming Community

Copy Examples

• •Unleash your inner Jocozaur! 🦖🎲 What amazing game adventure are you diving into this weekend? Share your picks and let the fun begin! #Jocozaur #BoardGameNight #WeekendFun
• •Roar! 📣 Guess what just stomped into Jocozaur? [Game Name] has arrived! Get ready for epic quests and unforgettable moments. Grab yours before it goes extinct! 😉 #NewRelease #GameOn #JocozaurAdventures
• •Little gamers, big adventures! 🧸✨ Spark your child's imagination with our amazing range of kids' games – now with a playful [X]% off! Because every day is a good day to play. #JocozaurKids #Playtime #Sale
• •Hey Joco-fans! 👋 We're on the hunt for the BEST family board game ever! What's your absolute favourite that gets everyone around the table roaring with laughter? Tell us below! 👇 #JocoCommunity #FamilyGames #GameRecs
• •Jocozaur: Your Next Adventure Starts Here! Thousands of games, endless fun. Dive in!