Brand Tone

Friendly, Relatable, Humorous, Caring, Community-Oriented

Brand Values

• •Love for Dogs
• •Joy and Fun
• •Thoughtfulness and Gifting
• •Support/Community
• •Quality

Best Practices

• •Create a Brand Voice Guide: Document the brand's tone (e.g., playful, empathetic, witty), key messaging points, preferred vocabulary (and words to avoid), and provide examples. This ensures anyone writing for the brand is on the same page.
• •Know Your Audience Deeply: Understand what resonates with dog lovers – their joys, their challenges, their humor. Tailor the language to speak directly to their experiences and passion for their pets.
• •Be Authentic and Passionate: Let the genuine love for dogs shine through in the copy. Authenticity builds trust and connection with fellow dog enthusiasts.
• •Use Storytelling: Share stories (even short ones) about dogs, the joy they bring, or how the products enhance the lives of dogs and their owners. This creates an emotional connection.
• •Maintain Consistency Across All Channels: Ensure the tone used on the website, social media, email marketing, and product descriptions is harmonious. A customer should feel they are interacting with the same brand personality everywhere.

Social Perception

Positive, Engaged, Niche-Specific

Copy Examples

• •For a New Dog Toy: "Warning: May cause uncontrollable tail wags and zoomies! Our new [Toy Name] is here to unleash maximum fun. Get ready for some serious playtime (and maybe a happily tired pup afterwards!)."
• •For a "Dog Mom" Mug/Candle: "Fuel your dog mom duties with a little something special. Our '[Product Name]' is the perfect way to celebrate the furry love of your life. You deserve it for all those belly rubs and ear scratches!"
• •Instagram Caption for a Cute Dog Photo: "Current mood: This. Who else agrees that a dog's love is the best kind of therapy? ❤️ #JasperGoFetch #DogLove #MansBestFriend"
• •Email Subject Line for a Sale: "Pawsome Deals Inside! Spoil Your Pup (and Yourself!)"
• •Product Description for a Personalized Item: "Capture those paw-fect memories! Our personalized [Product Name] is a beautiful way to keep your furry best friend close to your heart, or to gift a fellow dog lover something truly special."