Brand Tone

Whimsical & Sweet, Personal & Heartfelt, Friendly & Approachable, Appreciative & Passionate

Brand Values

• •Love for Animals & Pets
• •Family & Personal Connection
• •Artistic Passion & Craftsmanship
• •Quality
• •Joy & Whimsy

Best Practices

• •Embrace Whimsy and Sweetness in Language: Use descriptive words that evoke charm, joy, and gentleness (e.g., "adorable," "charming," "sweet," "heartwarming," "delightful").
• •Maintain a Personal and Relatable Voice: Share snippets of the artist's life (as appropriate and comfortable), the inspiration behind collections, or customer stories. Address the audience in a friendly, warm manner.
• •Highlight the Love for Animals: Consistently center the narrative around pets, the joy they bring, and the special bond humans share with them. Use animal-related puns or phrases where appropriate and natural.
• •Showcase the Artistic Touch and Quality: Remind the audience that items are created from original watercolor illustrations by a passionate artist. Mention quality when relevant (e.g., "beautifully printed," "crafted with care").
• •Foster Community: Encourage interaction by asking questions, inviting customers to share photos of their pets with J&R products, and using community-focused hashtags. Respond to comments and messages with the same warmth and friendliness.

Social Perception

Highly Positive, Trusted for Pet Likenesses, Associated with Cuteness and Charm, Personal and Relatable Artist

Copy Examples

• •Tails are wagging! 🎉 Our new [Dog Breed] collection has just trotted into the shop! From charming prints to the coziest mugs, find the perfect way to celebrate your furry best friend. Swipe to see the cuteness, and tag a [Dog Breed] lover who needs these in their life! #JasperAndRubyArt #DogLovers #NewCollection #[DogBreed]Love #WatercolorArt
• •Dreaming of the sweetest nursery? 🌙 Our whimsical watercolor animal prints and handcrafted mobiles bring a touch of gentle charm to your little one's space. Soft colors, adorable friends, and a sprinkle of handmade love. Shop the collection at jasperandrubyart.com. #NurseryDecor #BabyRoom #WatercolorAnimals #HandmadeWithLove #JasperAndRubyArt
• •Capture their unique spirit forever. 🐾 Turn your beloved pet into a timeless watercolor treasure. Debra, our artist, pours her heart into every custom portrait, creating a piece you'll cherish. Limited spots open for commissions – gift yourself or a loved one a truly personal piece of art. Learn more and book yours! [Link] #CustomPetPortrait #PetArt #WatercolorPetPortrait #JasperAndRubyArt #CherishedMemories
• •It all started with a sheltie named Jasper and a little girl named Ruby. ❤️ Inspired by a love for furry companions and the joy they bring, Jasper and Ruby Art was born. Artist Debra St. Germain lovingly creates each watercolor piece, hoping to bring a smile and a bit of animal magic into your home. #JasperAndRubyStory #ArtistBehindTheArt #PetLoversCommunity #MadeInAlaska
• •Stick a little happiness anywhere! ✨ Our adorable watercolor animal stickers are perfect for water bottles, laptops, notebooks, or anywhere you need a dose of cute. Waterproof, durable, and designed with love by Debra. Which furry (or feathered, or finned!) friend will you choose? Shop now! #StickerLove #AnimalStickers #WatercolorStickers #JasperAndRubyArt #CuteStationery