Brand Tone

Luxurious & Sophisticated, Understated & Minimalist, Authentic & Passionate, Approachable & Customer-Focused, Confident & Quality-Driven

Brand Values

• •Quality Craftsmanship
• •Comfort
• •Timeless Style & Versatility
• •Durability & Longevity
• •Authenticity
• •Customer Connection
• •Ethical & Mindful Sourcing (emerging)

Best Practices

• •Prioritize "Softness" and "Luxury" in Descriptions: Consistently use tactile and evocative language that emphasizes the superior feel of the fabrics (e.g., "insanely soft," "luxurious feel," "cashmere-like").
• •Highlight Quality and Durability with Confidence: Speak to the lasting nature of the garments, the quality of Peruvian Pima cotton, and the idea of clothing as an investment, not a fleeting trend. Use phrases like "made to last," "guaranteed to keep their shape."
• •Maintain an Understated, Sophisticated Voice: Avoid overly trendy slang or hype. Keep the language clean, direct, and refined, reflecting the minimalist aesthetic of the clothing. Focus on "timeless essentials" and "effortless style."
• •Emphasize the "Why" – Passion and Authenticity: Subtly weave in the founder's passion for creating the perfect basics and the brand's commitment to quality from the start. This builds trust and connects with consumers who appreciate authenticity.
• •Connect with the Customer's Lifestyle: Frame the clothing not just as products, but as integral parts of a comfortable, stylish, and considered lifestyle. Talk about versatility and how the pieces become "foundational." Emphasize that the clothes are a "blank canvas for the customer to then take and mix it into their individual style."

Social Perception

Positive for Quality and Comfort, Appreciation for Customer Service, Seen as Versatile, Premium/Luxury Basics, Cult Following, Association with "California-cool" or "West Coast" but with an "upscale" New York vision

Copy Examples

• •Headline: Beyond Basic. Beyond Compare. Body: Experience the Jason Scott difference. Our Pima cotton essentials are crafted for an insanely soft feel and timeless style that lasts. Invest in comfort you’ll live in.
• •Headline: The Art of Understated Luxury. Body: Discover foundational pieces designed in New York and meticulously made in Peru. Jason Scott offers everyday wear that’s anything but ordinary – just exceptionally soft, effortlessly stylish, and enduringly made.
• •Headline: Feel the Quality. Embrace the Craft. Body: At Jason Scott, we believe staples shouldn't compromise on luxury. From the finest Peruvian Pima cotton to considered tailoring, each piece is an investment in unparalleled comfort and lasting style.
• •Headline: Your Go-To, Elevated. Body: Why shouldn't your favorite tee feel as luxurious as a tailored suit? Jason Scott redefines casualwear with honorably sourced, exquisitely soft fabrics and a perfect fit designed for your life.
• •Headline: Wear it Often. Love it Always. Body: Our promise: insanely soft clothes, made to last. Jason Scott essentials are crafted to be worn frequently and repeatedly, retaining their character and comfort. Build a wardrobe you can be confident investing in.