Brand Tone

passionate, problem-solving, and quality-focused

Brand Values

• •Innovation and Problem-Solving
• •Quality and Durability
• •Health and Wellness
• •Sustainability
• •Authenticity

Best Practices

• •Lead with the Problem/Solution: Always frame the product as the answer to the well-understood frustrations of sauna hydration. This resonates directly with the target audience's experience.
• •Maintain the Founder's Voice: Continue to use the authentic, first-person narrative where appropriate. It builds trust and differentiates the brand from generic competitors.
• •Emphasize Material Quality and Sustainability: Consistently mention the specific materials (stainless steel, cork, bamboo) and the eco-friendly benefits. This justifies the premium positioning and appeals to conscious consumers.
• •Use Sensory Language: Describe the experience. Use words like "icy-cold," "crisp," "refreshing" to contrast with "warm," "plasticky," and "scalding." This makes the benefit more tangible.
• •Focus on the Niche: Speak directly to "sauna lovers," "sauna enthusiasts," and the wellness community. Acknowledging their passion and expertise shows that the brand is one of them.

Social Perception

It presents itself as a specialized, premium provider for a niche market. The target audience likely perceives Jarvi as a thoughtful and high-quality brand created by an expert (a fellow sauna enthusiast) rather than a large, faceless corporation. Its identity as a Dublin-based company with dispatch locations in Ireland and the US provides a sense of established, reliable operation.

Copy Examples

• •The Sauna Has Met Its Match. Stay perfectly hydrated with icy-cold water, session after session. Our Sauna Bottle is cool to the touch, 100% plastic-free, and built to last.
• •Jarvi wasn't born in a boardroom. It was born in a 90°C sauna. After years of watching people struggle with scalding metal containers and warped plastic bottles, our founder knew there had to be a better way to stay refreshed. The result is The Sauna Bottle—a thoughtfully designed solution for fellow wellness lovers.
• •Hot Sauna. Cold Water. No Compromises. Stop choosing between burning your hand on a metal bottle or drinking warm, "plasticky" water. The Sauna Bottle by Jarvi uses a natural cork exterior that stays cool while double-walled stainless steel keeps your water crisp and cold. Elevate your sauna experience.
• •Your best sauna session is one click away. Imagine finishing your heat session feeling truly refreshed, not dehydrated. That’s the Jarvi difference. Our Sauna Bottle was designed by a sauna lover, for sauna lovers, to solve the one problem we all face. It’s time to hydrate the right way.
• •Hydration is key to wellness. But in the sauna, it's a challenge. That's why we created The Sauna Bottle. It's eco-friendly, cool-to-the-touch, and keeps water perfectly cold in the highest heat. What’s your go-to sauna routine? #SaunaLife #Wellness #Hydration #Jarvi