Brand Tone

Artisanal & Authentic, Elegant & Refined, Poetic & Evocative, Heritage-rich & Timeless, Warm & Inviting

Brand Values

• •Craftsmanship & Quality
• •Heritage
• •Beauty & Utility
• •Authenticity & Uniqueness
• •Eco-responsibility & Sustainability
• •Creative Freedom & Expression
• •The Art of Sharing (L'art de Partage) / Joie de la Table

Best Practices

• •Emphasize Heritage and Authenticity: Always weave in the brand's long history (since 1857), French origin (Drôme), and the "handmade" aspect, highlighting the unique variations in each piece.
• •Use Evocative and Sensory Language: Describe the textures (matte, glossy, raw, soft), the depth of the glazes, and the feeling the pieces evoke (warmth, joy, poetry, elegance). Connect the products to nature and the earth.
• •Focus on "Everyday Luxury" and "Art of Living": Position the ceramics not just as dishes, but as objects that enhance daily life and special moments, combining beauty with practical durability.
• •Highlight "Ceramic Freedom" and Personalization: Encourage customers to mix and match collections, colors, and textures to express their individual style, reinforcing the idea that Jars pieces are versatile and personal.
• •Maintain an Elegant and Refined Voice: Keep the language sophisticated yet accessible. Avoid overly casual slang while still being warm and inviting. The tone should reflect the quality and artistry of the products.

Social Perception

High-End & Luxurious, Artistic & Aspirational, Durable & Long-lasting, Tasteful & Sophisticated, Authentic & Trustworthy

Copy Examples

• •Headline: The Soul of the Earth, Shaped by Hand. Body: Since 1857, Jars Céramistes has brought the warmth of French tradition to your table. Each stoneware piece is born from the earth, sculpted by our artisans, and glazed with colors as deep as nature itself. Discover tableware that tells a story of heritage and heart.
• •Headline: Where Poetry Meets the Plate. Body: Experience the subtle dance of glaze and fire. Our ceramics, with their organic forms and unique finishes, invite a touch of poetry to every meal. Jars Céramistes: crafting everyday moments into cherished memories.
• •Headline: Imperfectly Perfect, Uniquely Yours. Body: Embrace the beauty of the handmade. Each Jars Céramistes creation bears the signature of its maker, a testament to authentic craftsmanship. Mix, match, and curate a collection that is as individual as you are, celebrating the art of everyday living.
• •Headline: Generations of Craft, Destined for Your Table. Body: From the heart of Drôme, France, our master ceramists continue a legacy of passion and precision. Jars stoneware is more than dinnerware; it's an heirloom in the making, designed for a lifetime of shared joy and timeless elegance.
• •Headline: The Freedom to Create, The Joy to Share. Body: Jars Céramistes empowers your creative expression. With a rich palette of colors and sensual textures, design a table that reflects your spirit. For spontaneous gatherings or quiet reflections, find beauty in simplicity and connection.