Tono de Marca

Approachable Expertise: Balancing highly technical and professional information with a warm, personal, and service-oriented communication style. It is Expert & Authoritative, Approachable & Personal, and Passionate & Creative.

Valores de Marca

• •Heritage & Trust: Family-owned since 1946, building a foundation of trust and reliability.
• •Craftsmanship & Quality: Excellence in knowledge, design, manufacture, and service, with a focus on custom manufacturing and hand-picked gemstones.
• •Personalization & Customer-Centricity: Creating unique, personal pieces through extensive custom design services and a focus on listening to customer vision.
• •Value & Transparency: Offering contemporary designed jewellery at affordable prices, acting as wholesalers for best quality and price.
• •Sustainability & Integrity: Embracing sustainability through transparency, traceability, and an ethical approach to jewellery making.

Mejores Prácticas

• •Lead with Expertise, Follow with Warmth: Start statements with a fact that establishes authority and end with a benefit that feels personal.
• •Use "Heirloom" and "Legacy" Language: Frame jewellery as a future heirloom, a treasured keepsake, or a piece meant to last a lifetime and beyond.
• •Tell the Story of the Craft: Create content around the process of jewellery making, showing sketches, gemstone selection, or jewellers at work.
• •Incorporate "No-Obligation" and "Complimentary" Generously: Pair calls-to-action for high-commitment services with reassuring, pressure-free language.
• •Turn Customer Praise into Brand Language: Use words customers use in their reviews within your own copy to reflect authentic positive experiences.

Percepción Social

Overwhelmingly positive. Customers view the brand as a highly reliable, skilled, and trustworthy jeweller. It is perceived as the go-to for repairs and resizing, offering exceptional customer service with knowledgeable and personable staff, and renowned for high-quality custom work that often exceeds expectations.

Ejemplos de Copy

• •Your love story is written in moments, not mass-produced. Let's design the chapter that lasts forever. With generations of expertise, our master jewellers will help you craft a bespoke engagement ring that is as unique as your bond. Book a no-obligation design consultation and let's create your future heirloom.
• •Beyond the diamond. Explore a world of vibrant personality with our hand-picked collection of coloured gemstones. From deep sapphires to fiery rubies, each stone is chosen for its exceptional beauty and character. Find the colour that tells your story.
• •A treasured piece is more than just jewellery; it's a memory. Our expert craftsmen treat every repair with the precision and care it deserves, restoring your keepsakes to their original glory. Entrust us with your memories—we’ve been protecting them since 1946.
• •For over 75 years, one Sydney name has been synonymous with trust and craftsmanship. From bespoke designs to intricate repairs, our family of gemmologists and jewellers is here for every chapter of your life. Discover the Jarrett difference today.
• •Meet David, one of our head jewellers and a diamond grading expert! With over 30 years at the bench, he believes that every piece of jewellery has a soul. It's this passion for detail and dedication to quality that our clients have trusted for decades. Have a question about your dream ring? David is here to help!